North American Industry Classification System (NAICS) 1997

• 44-45 - Retail Trade
• 454 - Non-Store Retailers

4543 - Direct Selling Establishments

This industry group comprises establishments primarily engaged in non-store retailing, except direct response marketing and operating vending machines. These establishments use methods, such as home delivery, door-to-door solicitation, in-home demonstration and temporary displaying of merchandise (stalls), to reach their customers and market their merchandise.