North American Industry Classification System (NAICS) 2007

4543 - Direct Selling Establishments

This industry group comprises establishments primarily engaged in non-store retailing, except direct-response advertising and operating vending machines. These establishments use methods, such as home delivery, door-to-door solicitation, in-home demonstration and displaying of merchandise through temporary stalls or kiosks, to reach their customers and market their merchandise. Direct sales establishments may operate from an office and have incidental sales of items.

• Exclusion(s):

  Establishments primarily engaged in:

  • direct-response advertising (See 45411 Electronic Shopping and Mail-Order Houses)

45431 - Fuel Dealers^US

This industry comprises establishments primarily engaged in retailing heating oil, liquefied petroleum gas (LPG) and other fuels via direct selling.

45439 - Other Direct Selling Establishments^US

This industry comprises establishments, not classified to any other industry, primarily engaged in non-store retailing. These establishments use methods, such as door-to-door solicitation, in-home demonstration and temporary displaying of merchandise (stalls), to reach their customers and market their merchandise.

• Exclusion(s):

  Establishments primarily engaged in:

  • preparing and serving meals and snacks for immediate consumption from motorized vehicles catering a route or from non-motorized carts (See 72233 Mobile Food Services)