Variant of CIP 2016 - Primary groupings

• 05 - Business, management and public administration
• 52. - Business, management, marketing and related support services
• 52.14 - Marketing

52.1402 - Marketing research

This instructional program class comprises any program that prepares individuals to provide analytical descriptions of consumer behaviour patterns and market environments to marketing managers and other business decision makers. These programs include courses in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.

• Illustrative example(s)

  • marketing research

  All examples

• Exclusion(s)

  • marketing(52.1401)
  • research and development management(52.0210)
  • social research methods(45.0102)