Variant of CIP 2016 - Primary groupings
05 - Business, management and public administration
52. - Business, management, marketing and related support services
52.19 - Specialized sales, merchandising and marketing operations
This subseries comprises instructional program classes 52.1901 to 52.1999.
52.1901 - Auctioneering
This instructional program class comprises any program that prepares individuals for professional careers as auctioneers and auction managers, and for meeting applicable licensing requirements. These programs include courses in bid calling, public speaking, ringworking, auction techniques, salesmanship skills, auction clerking and cashiering, auction advertising, working independently or with auction houses, contracts and agencies, applicable sales law, and managing both general auctions and auctions specializing in commodities such as antiques, consignments, farm equipment, industrial equipment, real estate, livestock, and automobiles.
Illustrative example(s)
- auctioneering
Exclusion(s)
- agricultural supplies retailing and wholesaling(01.0105)
- sales and marketing(52.1801)
- salesperson(52.1804)
52.1902 - Fashion merchandising
This instructional program class comprises any program that prepares individuals to promote product lines/brands, and organize promotional campaigns, at the wholesale level to attract retailer interest, wholesale purchasing, and supply contracts. These programs include courses in wholesaling, wholesale advertising, selling, and customer relations.
Illustrative example(s)
- fashion marketing
- fashion merchandising
Exclusion(s)
- apparel marketing management(19.0905)
- clothing and textiles(19.0901)
- fashion design(50.0407)
- fashion retail(52.1904)
52.1903 - Fashion modelling
This instructional program class comprises any program that prepares individuals to present and display fashion, apparel, and accessories products in wholesale and retail settings, either on the person or via props and natural or artificial settings. These programs include courses in modelling skills, health and cosmetic principles, fashion show management, display design and production, and applicable aspects of advertising and fashion photography.
Illustrative example(s)
- fashion modelling
Exclusion(s)
- fashion design(50.0407)
- fashion management and design(19.0905)
- fashion marketing(52.1902)
- fashion sales representative(52.1904)
52.1904 - Apparel and accessories marketing operations
This instructional program class comprises any program that prepares individuals to perform operations connected with the distribution and sale of apparel and accessories. These programs include courses in wholesaling and retailing; apparel technologies; distribution; customer sales and service skills; and principles of consumer research and sales forecasting.
Illustrative example(s)
- apparel and accessories marketing operations
- fashion retail
- fashion sales representative
Exclusion(s)
- apparel marketing management(19.0905)
- clothing and textiles(19.0901)
- fashion merchandising(52.1902)
52.1905 - Tourism and travel services marketing operations
This instructional program class comprises any program that prepares individuals to provide direct retail services to hotel and motel clients and customers in a variety of settings. These programs include courses in the principles of hotel/motel operations, customer sales and assistance operations and techniques, telephone operations, and basic office management.
Illustrative example(s)
- tourism and travel
- tourism and travel services marketing operations
- tourism marketing
- tourism marketing management
- travel agent
- travel consultant
- travel counsellor
- travel marketing
- travel merchandising
Exclusion(s)
- hospitality and tourism management(52.0901)
- hospitality marketing(52.1910)
- marketing(52.1401)
- tourism and hotel management(52.0999)
- tourism and travel management(52.0903)
- tourism development(52.1906)
- travel and exploration(36.0109)
52.1906 - Tourism promotion operations
This instructional program class comprises any program that prepares individuals to perform marketing and sales operations connected with the promotion of tourism in public and private sector settings. These programs include courses in principles of marketing research and advertising, promotional campaign organization, media relations, and applicable technical and administrative skills.
Illustrative example(s)
- development and promotion of travel products
- tourism development
- tourism products promotion
- tourism promotion operations
- tourist product development
Exclusion(s)
- hospitality and tourism management(52.0901)
- hospitality marketing(52.1910)
- hotel management(52.0904)
- tourism and travel management(52.0903)
- tourism marketing(52.1905)
- travel and exploration(36.0109)
52.1907 - Vehicle and vehicle parts and accessories marketing operations
This instructional program class comprises any program that prepares individuals to perform operations connected with the distribution and sale of replacement parts and other end-use supplies in the automotive, marine, and aviation industries. These programs include courses in wholesaling and retailing; principles of vehicular technologies; storage and distribution; customer sales and service skills; and principles of consumer research and sales forecasting.
Illustrative example(s)
- auto parts sales
- automobile sales
- automotive marketing
- automotive sales
- car sales
- sales of vehicle parts and accessories
- vehicle and vehicle parts and accessories marketing operations
Exclusion(s)
- automotive parts and light warehousing(47.0409)
- parts management(52.0409)
- retail operations(52.1803)
52.1908 - Business and personal/financial services marketing operations
This instructional program class comprises any program that prepares individuals to perform marketing and operational tasks associated with the provision of personal and financial services. These programs include courses in banking, marketing research, advertising, promotional campaign organization, insurance, media relations, and applicable technical and administrative skills.
Illustrative example(s)
- financial services marketing
- financial services marketing operations
- personal services marketing operations
Exclusion(s)
- banking and financial support services(52.0803)
- financial services management(52.0804)
- marketing(52.1401)
52.1909 - Special products marketing operations
This instructional program class comprises any program that prepares individuals to perform marketing and sales operations connected with the promotion of special products, including floristry, food, and home and office products. These programs include courses in principles of marketing research and advertising, promotional campaign organization, media relations, and applicable technical and administrative skills.
Illustrative example(s)
- advertising sales
- special products marketing operations
Exclusion(s)
- advertising(09.0903)
- agricultural supplies retailing and wholesaling(01.0105)
- floristry(01.0608)
- marketing(52.1401)
52.1910 - Hospitality and recreation marketing operations
This instructional program class comprises any program that prepares individuals to provide marketing services in the hospitality and leisure fields. These programs include courses in hospitality operations, customer sales and assistance operations and techniques, telephone operations, basic office management, retail sports, recreation equipment, food and beverage.
Illustrative example(s)
- hospitality and recreation marketing
- hospitality and recreation marketing operations
- hospitality marketing
- sport and event marketing
- sports marketing
Exclusion(s)
- development and promotion of travel products(52.1906)
- events and convention management(52.0907)
- hospitality administration(52.0901)
- recreation and sports administration(31.0504)
- sports studies(31.0508)
- tourism and travel services management(52.0903)
- travel marketing(52.1905)
52.1999 - Specialized sales, merchandising and marketing operations, other
This instructional program class comprises any program not listed above that relates to Specialized sales, merchandising and marketing operations.
Illustrative example(s)
- industrial marketing
- scientific and medical marketing
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