North American Product Classification System (NAPCS) Canada 2017 Version 1.0

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North American Product Classification System (NAPCS) Canada 2017 Version 1.0
Introduction
Hierarchical structure

712 - Advertising, public relations, and related services

This group comprises exclusive advertising rights, endorsements, and display advertising; advertising intermediary services; direct advertising services; full-service advertising campaigns; advertising creative services; advertising services n.e.c.; and public relations services.

71241 - Full advertising campaigns, advertising creative and public relations services

This class comprises full-service advertising campaigns; advertising creative services; public relations services; and advertising services n.e.c.

712413 - Public relations services

This subclass comprises the development and implementation of methods to influence the image of clients with the general public or with specific interest groups.

7124131 - Public relations services

Developing and implementing methods to influence the image of clients with the general public or with specific interest groups.

  • Illustrative example(s)

    • crisis management services of public interest
    • lobbying services
    • media monitoring and analysis services
    • media publicity services
    • media training services
    • public relations event management

    All examples

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