North American Product Classification System (NAPCS) Canada 2017 Version 1.0

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North American Product Classification System (NAPCS) Canada 2017 Version 1.0
Introduction
Hierarchical structure

712 - Advertising, public relations, and related services

This group comprises exclusive advertising rights, endorsements, and display advertising; advertising intermediary services; direct advertising services; full-service advertising campaigns; advertising creative services; advertising services n.e.c.; and public relations services.

71241 - Full advertising campaigns, advertising creative and public relations services

This class comprises full-service advertising campaigns; advertising creative services; public relations services; and advertising services n.e.c.

712412 - Advertising creative services

This subclass comprises designing an advertisement.

7124121 - Advertising creative services

Designing an advertisement.

  • Illustrative example(s)

    • designing layouts for print ads
    • designing the filming sequence of television commercials
    • drafting texts to be used in ads or to be spoken by actors

    All examples

  • Exclusion(s)

    • advertising creative services bundled with provision of advertising space in printed business and trade periodicals (See 7111221 Advertising space in printed business (including farming) and trade periodicals)
    • advertising creative services bundled with provision of advertising space in printed community newspapers (See 7111121 Advertising space in printed community newspapers)
    • advertising creative services bundled with provision of advertising space in printed daily newspapers (See 7111111 Advertising space in printed daily newspapers)
    • advertising creative services bundled with provision of advertising space in printed databases (See 7111242 Advertising space in databases (except online))
    • advertising creative services bundled with provision of advertising space in printed directories (See 7111241 Advertising space in printed directories)
    • advertising creative services bundled with provision of advertising space in printed general interest periodicals (See 7111211 Advertising space in printed general interest periodicals)
    • advertising creative services bundled with provision of advertising space in printed newspapers (except daily and community newspapers) (See 7111131 Advertising space in other printed newspapers)
    • advertising creative services bundled with provision of advertising space in printed periodicals (except general-interest, business and trade periodicals) (See 7111231 Advertising space in other printed periodicals)
    • advertising creative services bundled with provision of advertising space in printed publications (except newspapers, periodicals and magazines, directories, and databases) (See 7111243 Advertising space in other printed publications, n.e.c.)
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