North American Product Classification System (NAPCS) Canada 2017 Version 1.0

712 - Advertising, public relations, and related services

This group comprises exclusive advertising rights, endorsements, and display advertising; advertising intermediary services; direct advertising services; full-service advertising campaigns; advertising creative services; advertising services n.e.c.; and public relations services.

71211 - Exclusive advertising rights, endorsements, and display advertising

This class comprises exclusive advertising rights and endorsement services; and advertising space on billboards, transit and other displays.

71221 - Advertising intermediary services

This class comprises services of intermediaries in the buying and selling of advertising space and time, more specifically the services of acquiring advertising space or time from media owners, for sale to advertisers or advertising agencies; and services of intermediaries in selling advertising space or time in various media for a fee or commission paid by the media outlet.

71231 - Direct advertising services

This class comprises advertising and marketing services that communicate directly with the consumers, without using time or space in media outlets such as newspaper or television. It covers advertising and marketing campaigns communicated by direct mail, door-to-door delivery, distribution of samples in public places, use of advertising specialties, product demonstrations and display lettering. This class also covers full service direct mail advertisement and full service direct advertising.

71241 - Full advertising campaigns, advertising creative and public relations services

This class comprises full-service advertising campaigns; advertising creative services; public relations services; and advertising services n.e.c.