Variant of CIP 2000 - NGS University-level Historical Groupings

• 1 - Commerce, Management and Public Administration
• 11 - Commerce, Management and Public Administration
• 52.14 - Marketing

52.1401 - Marketing/Marketing Management, General

This instructional program class comprises any program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. These programs include courses in buyer behaviour and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

• Example Program Names:

  • Business administration-marketing option
  • Marketing
  • Marketing management
  • Marketing studies

• Exclusion

  • Marketing communication(09.0903)
  • Teaching marketing(13.1310)
  • Marketing research(52.1402)
  • Sales and marketing(52.1801)