Variant of CIP 2000 - NGS University-level Historical Groupings

• 1 - Commerce, Management and Public Administration
• 11 - Commerce, Management and Public Administration

52.1801 - Sales, Distribution and Marketing Operations, General

This instructional program class comprises any program that focuses on the general process and techniques of direct wholesale and retail buying and selling operations and introduces individuals to related careers. These programs include courses in the principles of entrepreneurial economics, basic sales skills, the distribution channels for goods and services, and supervised practical application experiences.

• Example Program Names:

  • Retail marketing
  • Retail sales and marketing
  • Sales and marketing

• Exclusion

  • Teaching marketing(13.1310)
  • Marketing(52.1401)
  • Travel marketing(52.1905)