Variant of CIP 2000 - NGS University-level Historical Groupings

1 - Commerce, Management and Public Administration

11 - Commerce, Management and Public Administration

52.14 - Marketing

This subseries comprises instructional program classes 52.1401 to 52.1499.

52.1401 - Marketing/Marketing Management, General

This instructional program class comprises any program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. These programs include courses in buyer behaviour and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

• Example Program Names:

  • Business administration-marketing option
  • Marketing
  • Marketing management
  • Marketing studies

• Exclusion

  • Marketing communication(09.0903)
  • Teaching marketing(13.1310)
  • Marketing research(52.1402)
  • Sales and marketing(52.1801)

52.1402 - Marketing Research

This instructional program class comprises any program that prepares individuals to provide analytical descriptions of consumer behaviour patterns and market environments to marketing managers and other business decision makers. These programs include courses in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.

• Example Program Names:

  • Marketing research

• Exclusion

  • Marketing(52.1401)

52.1403 - International Marketing

This instructional program class comprises any program that prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets. These programs include courses in international trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues, and international public relations.

• Example Program Names:

  • International marketing

• Exclusion

  • International trade(52.1101)
  • Marketing(52.1401)

52.1499 - Marketing, Other

This instructional program class comprises any program not listed above that relates to Marketing.

• Example Program Names:

  • E-marketing

• Exclusion

  • Sales and marketing(52.1801)