Variant of CIP 2000 - NGS University-level Historical Groupings

• 1 - Commerce, Management and Public Administration
• 11 - Commerce, Management and Public Administration

19.0905 - Apparel and Textile Marketing Management

This instructional program class comprises any program that focuses on marketing research and management as applied to the products and services of the apparel and textile industries. These programs include courses in applicable principles of textile and apparel design and manufacturing, sales and distribution systems, domestic and international market research, profitability, consumer research, and the design and implementation of marketing campaigns.

• Example Program Names:

  • Apparel marketing management
  • Fashion management
  • Fashion techniques and management
  • International fashion management

• Exclusion

  • Apparel production management(19.0902)
  • Textile technology(19.0904)
  • Marketing(52.1401)
  • Sales and marketing(52.1801)
  • Fashion retail(52.1904)