Variant of the Classification of Instructional Programs (CIP) Canada 2021 Version 1.0 for Primary groupings

05 - Business, management and public administration

52. - Business, management, marketing and related support services

This series comprises instructional programs that prepare individuals to perform managerial, technical support, and applied research functions related to the operation of commercial and non-profit enterprises and the buying and selling of goods and services.

52.19 - Specialized sales, merchandising and marketing operations

This subseries comprises instructional program classes 52.1901 to 52.1999.

52.1901 - Auctioneering

This instructional program class comprises any program that prepares individuals for professional careers as auctioneers and auction managers, and for meeting applicable licensing requirements. These programs include courses in bid calling, public speaking, ringworking, auction techniques, salesmanship skills, auction clerking and cashiering, auction advertising, working independently or with auction houses, contracts and agencies, applicable sales law, and managing both general auctions and auctions specializing in commodities such as antiques, consignments, farm equipment, industrial equipment, real estate, livestock, and automobiles.

  • Illustrative example(s)

    • auctioneering

    All examples

  • Exclusion(s)

    • agricultural supplies retailing and wholesaling(01.0105)
    • sales and marketing(52.1801)
    • sales clerk(52.1804)
52.1902 - Fashion merchandising

This instructional program class comprises any program that prepares individuals to promote product lines/brands, and organize promotional campaigns, at the wholesale level to attract retailer interest, wholesale purchasing, and supply contracts. These programs include courses in wholesaling, wholesale advertising, selling, and customer relations.

  • Illustrative example(s)

    • fashion marketing
    • fashion merchandising

    All examples

  • Exclusion(s)

    • apparel and accessories marketing operations(52.1904)
    • apparel and textile marketing management(19.0905)
    • clothing and textiles(19.0901)
    • fashion design(50.0407)
52.1903 - Fashion modelling

This instructional program class comprises any program that prepares individuals to present and display fashion, apparel, and accessories products in wholesale and retail settings, either on the person or via props and natural or artificial settings. These programs include courses in modelling skills, health and cosmetic principles, fashion show management, display design and production, and applicable aspects of advertising and fashion photography.

  • Illustrative example(s)

    • fashion modelling

    All examples

  • Exclusion(s)

    • apparel and accessories marketing operations(52.1904)
    • apparel and textile marketing management(19.0905)
    • fashion design(50.0407)
    • fashion merchandising(52.1902)
52.1904 - Apparel and accessories marketing operations

This instructional program class comprises any program that prepares individuals to perform operations connected with the distribution and sale of apparel and accessories. These programs include courses in wholesaling and retailing; apparel technologies; distribution; customer sales and service skills; and principles of consumer research and sales forecasting.

  • Illustrative example(s)

    • apparel and accessories marketing operations
    • fashion retail
    • fashion sales representative

    All examples

  • Exclusion(s)

    • apparel and textile marketing management(19.0905)
    • clothing and textiles(19.0901)
    • fashion merchandising(52.1902)
52.1905 - Tourism and travel services marketing operations

This instructional program class comprises any program that prepares individuals to provide direct retail services to hotel and motel clients and customers in a variety of settings. These programs include courses in the principles of hotel/motel operations, customer sales and assistance operations and techniques, telephone operations, and basic office management.

  • Illustrative example(s)

    • tourism and travel
    • tourism and travel services marketing operations
    • tourism marketing
    • tourism marketing management
    • travel agent
    • travel consultant
    • travel counsellor
    • travel marketing
    • travel merchandising

    All examples

  • Exclusion(s)

    • hospitality and recreation marketing operations(52.1910)
    • hospitality and tourism management(52.0901)
    • marketing(52.1401)
    • tourism and hotel management(52.0999)
    • tourism and travel services management(52.0903)
    • tourism promotion operations(52.1906)
    • travel and exploration(36.0109)
52.1906 - Tourism promotion operations

This instructional program class comprises any program that prepares individuals to perform marketing and sales operations connected with the promotion of tourism in public and private sector settings. These programs include courses in principles of marketing research and advertising, promotional campaign organization, media relations, and applicable technical and administrative skills.

  • Illustrative example(s)

    • development and promotion of travel products
    • tourism development
    • tourism products promotion
    • tourism promotion operations
    • tourist product development

    All examples

  • Exclusion(s)

    • hospitality and recreation marketing operations(52.1910)
    • hospitality and tourism management(52.0901)
    • hotel management(52.0904)
    • tourism and travel services management(52.0903)
    • tourism and travel services marketing operations(52.1905)
    • travel and exploration(36.0109)
52.1907 - Vehicle and vehicle parts and accessories marketing operations

This instructional program class comprises any program that prepares individuals to perform operations connected with the distribution and sale of replacement parts and other end-use supplies in the automotive, marine, and aviation industries. These programs include courses in wholesaling and retailing; principles of vehicular technologies; storage and distribution; customer sales and service skills; and principles of consumer research and sales forecasting.

  • Illustrative example(s)

    • auto parts sales
    • automobile sales
    • automotive marketing
    • automotive sales
    • car sales
    • sales of vehicle parts and accessories
    • vehicle and vehicle parts and accessories marketing operations

    All examples

  • Exclusion(s)

    • automotive parts and light warehousing(47.0409)
    • parts and warehousing management(52.0409)
    • retail sales(52.1803)
52.1908 - Business and personal/financial services marketing operations

This instructional program class comprises any program that prepares individuals to perform marketing and operational tasks associated with the provision of personal and financial services. These programs include courses in banking, marketing research, advertising, promotional campaign organization, insurance, media relations, and applicable technical and administrative skills.

  • Illustrative example(s)

    • financial services marketing
    • financial services marketing operations
    • personal services marketing operations

    All examples

  • Exclusion(s)

    • banking and financial support services(52.0803)
    • financial services management(52.0804)
    • marketing(52.1401)
52.1909 - Special products marketing operations

This instructional program class comprises any program that prepares individuals to perform marketing and sales operations connected with the promotion of special products, including floristry, food, and home and office products. These programs include courses in principles of marketing research and advertising, promotional campaign organization, media relations, and applicable technical and administrative skills.

  • Illustrative example(s)

    • advertising sales
    • special products marketing operations

    All examples

  • Exclusion(s)

    • advertising(09.0903)
    • agricultural supplies retailing and wholesaling(01.0105)
    • cannabis-related marketing and marketing operations(52.1980)
    • floristry(01.0608)
    • marketing(52.1401)
52.1910 - Hospitality and recreation marketing operations

This instructional program class comprises any program that prepares individuals to provide marketing services in the hospitality and leisure fields. These programs include courses in hospitality operations, customer sales and assistance operations and techniques, telephone operations, basic office management, retail sports, recreation equipment, food and beverage.

  • Illustrative example(s)

    • hospitality and recreation marketing
    • hospitality and recreation marketing operations
    • hospitality marketing
    • sport and event marketing
    • sports marketing

    All examples

  • Exclusion(s)

    • events and convention management(52.0907)
    • hospitality administration(52.0901)
    • sports and fitness management(31.0504)
    • sports studies(31.0508)
    • tourism and travel services management(52.0903)
    • tourism and travel services marketing operations(52.1905)
    • tourism promotion operations(52.1906)
52.1980 - Cannabis-related marketing and marketing operationsCAN

This instructional program class comprises any program that prepares individuals to perform operations connected with the distribution and sale of cannabis plants and products, related accessories and end-use supplies; promote cannabis brands and product lines; create and implement branding strategies for target markets; attract customer loyalty and retail and wholesale interest. These programs include courses in marketing research; wholesaling and retailing; storage and distribution; customer relations; customer sales, service and assistance; media relations; consumer research and sales forecasting; applicable laws and government regulatory and licensing requirements; basic office management; and applicable technical and administrative skills.

  • Illustrative example(s)

    • cannabis branding
    • cannabis marketing
    • cannabis marketing and marketing operations
    • cannabis marketing operations
    • cannabis product branding
    • cannabis-related marketing
    • cannabis-related marketing and marketing operations
    • cannabis-related marketing operations

    All examples

  • Exclusion(s)

    • cannabis-related selling skills and sales operations(52.1880)
    • marketing(52.1401)
    • special products marketing operations(52.1909)
52.1999 - Specialized sales, merchandising and marketing operations, other

This instructional program class comprises any program not listed above that relates to Specialized sales, merchandising and marketing operations.

  • Illustrative example(s)

    • industrial marketing
    • other specialized sales, merchandising and marketing operations
    • scientific and medical marketing

    All examples

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