Variant of the Classification of Instructional Programs (CIP) Canada 2021 Version 1.0 for Primary groupings

05 - Business, management and public administration

52. - Business, management, marketing and related support services

This series comprises instructional programs that prepare individuals to perform managerial, technical support, and applied research functions related to the operation of commercial and non-profit enterprises and the buying and selling of goods and services.

52.14 - Marketing

This subseries comprises instructional program classes 52.1401 to 52.1499.

52.1401 - Marketing/marketing management, general

This instructional program class comprises any program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. These programs include courses in buyer behaviour and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

• Illustrative example(s)

  • business administration - marketing
  • marketing
  • marketing administration
  • marketing management
  • marketing studies

  All examples

• Exclusion(s)

  • cannabis-related marketing and marketing operations(52.1980)
  • digital marketing(52.1404)
  • marketing communications(09.0903)
  • marketing research(52.1402)
  • pharmaceutical marketing and management(51.2011)
  • sales and marketing(52.1801)
  • sales and marketing operations teacher education(13.1310)

52.1402 - Marketing research

This instructional program class comprises any program that prepares individuals to provide analytical descriptions of consumer behaviour patterns and market environments to marketing managers and other business decision makers. These programs include courses in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.

• Illustrative example(s)

  • marketing research

  All examples

• Exclusion(s)

  • marketing(52.1401)
  • research and development management(52.0210)
  • social research methods(45.0102)

52.1403 - International marketing

This instructional program class comprises any program that prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets. These programs include courses in international trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues, and international public relations.

• Illustrative example(s)

  • international marketing

  All examples

• Exclusion(s)

  • international business(52.1101)
  • marketing(52.1401)

52.1404 - Digital marketing

This instructional program class comprises any program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. These programs include courses in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.

• Illustrative example(s)

  • cybermarketing
  • digital marketing
  • electronic marketing
  • e-marketing

  All examples

• Exclusion(s)

  • marketing(52.1401)

52.1499 - Marketing, other

This instructional program class comprises any program not listed above that relates to Marketing.

• Illustrative example(s)

  • other marketing

  All examples

• Exclusion(s)

  • e-marketing(52.1404)
  • merchandising(52.1802)
  • sales and marketing(52.1801)