Variant of the Classification of Instructional Programs (CIP) Canada 2021 Version 1.0 for Primary groupings

52.1980 - Cannabis-related marketing and marketing operationsCAN

This instructional program class comprises any program that prepares individuals to perform operations connected with the distribution and sale of cannabis plants and products, related accessories and end-use supplies; promote cannabis brands and product lines; create and implement branding strategies for target markets; attract customer loyalty and retail and wholesale interest. These programs include courses in marketing research; wholesaling and retailing; storage and distribution; customer relations; customer sales, service and assistance; media relations; consumer research and sales forecasting; applicable laws and government regulatory and licensing requirements; basic office management; and applicable technical and administrative skills.

  • Illustrative example(s)

    • cannabis branding
    • cannabis marketing
    • cannabis marketing and marketing operations
    • cannabis marketing operations
    • cannabis product branding
    • cannabis-related marketing
    • cannabis-related marketing and marketing operations
    • cannabis-related marketing operations

    All examples

  • Exclusion(s)

    • cannabis-related selling skills and sales operations(52.1880)
    • marketing(52.1401)
    • special products marketing operations(52.1909)
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