Variant of the Classification of Instructional Programs (CIP) Canada 2021 Version 1.0 for Primary groupings

• 05 - Business, management and public administration
• 52. - Business, management, marketing and related support services
• 52.19 - Specialized sales, merchandising and marketing operations

52.1902 - Fashion merchandising

This instructional program class comprises any program that prepares individuals to promote product lines/brands, and organize promotional campaigns, at the wholesale level to attract retailer interest, wholesale purchasing, and supply contracts. These programs include courses in wholesaling, wholesale advertising, selling, and customer relations.

• Illustrative example(s)

  • fashion marketing
  • fashion merchandising

  All examples

• Exclusion(s)

  • apparel and accessories marketing operations(52.1904)
  • apparel and textile marketing management(19.0905)
  • clothing and textiles(19.0901)
  • fashion design(50.0407)