Variant of the Classification of Instructional Programs (CIP) Canada 2021 Version 1.0 for Primary groupings

• 05 - Business, management and public administration
• 52. - Business, management, marketing and related support services
• 52.14 - Marketing

52.1404 - Digital marketing

This instructional program class comprises any program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. These programs include courses in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.

• Illustrative example(s)

  • cybermarketing
  • digital marketing
  • electronic marketing
  • e-marketing

  All examples

• Exclusion(s)

  • marketing(52.1401)