Variant of the Classification of Instructional Programs (CIP) Canada 2021 Version 1.0 for Primary groupings

• 05 - Business, management and public administration
• 52. - Business, management, marketing and related support services
• 52.14 - Marketing

52.1401 - Marketing/marketing management, general

This instructional program class comprises any program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. These programs include courses in buyer behaviour and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

• Illustrative example(s)

  • business administration - marketing
  • marketing
  • marketing administration
  • marketing management
  • marketing studies

  All examples

• Exclusion(s)

  • cannabis-related marketing and marketing operations(52.1980)
  • digital marketing(52.1404)
  • marketing communications(09.0903)
  • marketing research(52.1402)
  • pharmaceutical marketing and management(51.2011)
  • sales and marketing(52.1801)
  • sales and marketing operations teacher education(13.1310)