North American Product Classification System (NAPCS) Canada 2022 Version 1.0

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North American Product Classification System (NAPCS) Canada 2022 Version 1.0
Introduction
Hierarchical structure

711 - Advertising space and time

This group comprises provision of advertising space in newspapers, periodicals and other printed publications, provision of advertising air time on radio and television, and Internet advertising.

  • Exclusion(s)

    • advertising not related to the provision of space and time (See 712 Advertising, public relations, and related services)

71121 - Advertising air time on radio

This class comprises provision of air time on conventional radio stations, as well as on satellite, cable and other pay radio stations, to advertisers for the placement of advertising messages.

711211 - Advertising air time on radio

This subclass comprises provision of air time on conventional radio stations, as well as on satellite, cable and other pay radio stations, to advertisers for the placement of advertising messages.

7112111 - Advertising air time on conventional radio

Provision of air time on conventional radio stations (generally free to access) to advertisers for the placement of advertising messages.

  • Illustrative example(s)

    • provision of advertising air time on free access FM radio stations
    • provision of conventional radio air time for infomercials
    • provision of conventional radio air time for paid programming
    • provision of conventional radio air time for spot announcements

    All examples

  • Inclusion(s)

    • provision of advertising air time on free access Internet radio stations and on the same conventional radio station
7112112 - Satellite and other pay radio advertising air time

Provision of air time on satellite, cable and other pay radio stations to advertisers for the placement of advertising messages.

  • Illustrative example(s)

    • provision of satellite, cable or other pay radio air time for infomercials
    • provision of satellite, cable or other pay radio air time for paid programming
    • provision of satellite, cable or other pay radio air time for spot announcements

    All examples

  • Inclusion(s)

    • provision of advertising air time on pay access Internet radio stations and on the same satellite, cable and other pay radio stations
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