Variant of North American Industry Classification System (NAICS) 2022 Version 1.0 for Energy sector

541830 - Media buying agencies

This Canadian industry comprises establishments primarily engaged in purchasing advertising time or space from media owners and reselling it directly to advertising agencies or advertisers.

    All examples

  • Inclusion(s)

    • online advertising exchanges that facilitate the automated purchase and sale of online advertising (also known as programmatic advertising services)
  • Exclusion(s)

    • creating and placing advertising campaigns in media (See 541810 Advertising agencies)
    • selling time and space for media owners (See 541840 Media representatives)
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