Variant of NAICS 2007 - Retail Trade and Wholesale Trade

RT - Retail Trade

L - Non-Store Retailers

454 - Non-Store RetailersUS

This subsector comprises establishments primarily engaged in retailing merchandise by non-store retail methods. The establishments of this subsector employ methods, such as broadcasting infomercials, broadcasting and publishing direct-response advertising, publishing traditional and electronic catalogues, door-to-door solicitation, in-home demonstration, temporary displaying of merchandise (temporary stands or stalls), distribution by vending machines, and using the Internet to reach their customers and market their merchandise. Establishments primarily engaged in the direct sale (i.e. non-store) of products such as home heating fuels and in newspaper delivery are also included.

4543 - Direct Selling EstablishmentsUS

This industry group comprises establishments primarily engaged in non-store retailing, except direct-response advertising and operating vending machines. These establishments use methods, such as home delivery, door-to-door solicitation, in-home demonstration and displaying of merchandise through temporary stalls or kiosks, to reach their customers and market their merchandise. Direct sales establishments may operate from an office and have incidental sales of items.

  • Exclusion(s):

    Establishments primarily engaged in:

    • direct-response advertising (See 45411 Electronic Shopping and Mail-Order Houses)
45439 - Other Direct Selling Establishments

This industry comprises establishments, not classified to any other industry, primarily engaged in non-store retailing. These establishments use methods, such as door-to-door solicitation, in-home demonstration and temporary displaying of merchandise (stalls), to reach their customers and market their merchandise.

  • Exclusion(s):

    Establishments primarily engaged in:

    • preparing and serving meals and snacks for immediate consumption from motorized vehicles catering a route or from non-motorized carts (See 72233 Mobile Food Services)
454390 - Other Direct Selling EstablishmentsUS

This Canadian industry comprises establishments, not classified to any other industry, primarily engaged in non-store retailing. These establishments use methods, such as door-to-door solicitation, in-home demonstration and temporary displaying of merchandise (stalls), to reach their customers and market their merchandise.

  • Example Activities:

    • Canvassers (door-to-door), headquarters for retail sale of merchandise
    • Cosmetics, house-to-house or party-plan selling, retail
    • Direct personal retailing operators, retail
    • Direct selling of merchandise (door-to-door), retail
    • Door-to-door retailing of merchandise, retail
    • Fruit stand (temporary), road side, retail
    • Home provisioners, frozen food service, direct seller, retail
    • House-to-house selling of coffee, soda, beer, bottled water, or other products, retail
    • Housewares, house-to-house, telephone or party plan selling, retail
    • Hucksters, retail
    • Ice dealers, retail, door-to-door
    • Magazine subscription sales (except mail order), retail
    • Newspaper distributor, newspaper boy, retail
    • Non-store retailing, direct sales (door-to-door), retail
    • Party plan merchandising, retail
    • Telephone selling of merchandise (retailing by home solicitation)
    • Water selling, home distribution, retail
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