Variant of NAICS 2007 - Retail Trade and Wholesale Trade
RT - Retail Trade
L - Non-Store Retailers
454 - Non-Store RetailersUS
This subsector comprises establishments primarily engaged in retailing merchandise by non-store retail methods. The establishments of this subsector employ methods, such as broadcasting infomercials, broadcasting and publishing direct-response advertising, publishing traditional and electronic catalogues, door-to-door solicitation, in-home demonstration, temporary displaying of merchandise (temporary stands or stalls), distribution by vending machines, and using the Internet to reach their customers and market their merchandise. Establishments primarily engaged in the direct sale (i.e. non-store) of products such as home heating fuels and in newspaper delivery are also included.
4541 - Electronic Shopping and Mail-Order HousesUS
This industry group comprises establishments primarily engaged in retailing all types of merchandise using the electronic and print media to induce direct response by the customer. These establishments can employ methods, such as broadcasting infomercials, broadcasting and publishing direct-response advertising and publishing traditional or electronic catalogues, to display their merchandise and reach their customers. They can also provide sites facilitating consumer-to-consumer or business-to-consumer trade in new and used goods, on an auction basis, using the Internet. Transactions between these retailers and their customers typically require the use of information technology (telephone or computer network) and the delivery of merchandise is typically done by mail or courier. Establishments primarily engaged in retailing from catalogue showrooms, without stock, are also included.
45411 - Electronic Shopping and Mail-Order Houses
This industry comprises establishments primarily engaged in retailing all types of merchandise using the electronic and print media to induce direct response by the customer. These establishments can employ methods, such as broadcasting infomercials, broadcasting and publishing direct-response advertising and publishing traditional or electronic catalogues, to display their merchandise and reach their customers. They can also provide sites facilitating consumer-to-consumer or business-to-consumer trade in new and used goods, on an auction basis, using the Internet. Transactions between these retailers and their customers typically require the use of information technology (telephone or computer network) and the delivery of merchandise is typically done by mail or courier. Establishments primarily engaged in retailing from catalogue showrooms, without stock, are also included.
454111 - Internet ShoppingUS
This Canadian industry comprises establishments engaged in retailing all types of merchandise using the Internet.
Exclusion(s):
Establishments primarily engaged in:
- retailing all types of merchandise using mail-order catalogues or television to generate clients and display merchandise (See 454113 Mail-Order Houses)
- store retailing or a combination of store retailing and Internet retailing of merchandise in the same establishment (classified to the store portion of the activity)
Example Activities:
- Merchandise retailing via Internet
454112 - Electronic AuctionsUS
This Canadian industry comprises establishments engaged in providing sites for and facilitating consumer-to-consumer or business-to-consumer trade in new and used goods, on an auction basis, using the Internet. Establishments in this industry provide the electronic location for retail auctions, but do not take title to the goods being sold.
Exclusion(s):
Establishments primarily engaged in:
- facilitating business-to-business sales of new and used merchandise on an auction basis using the Internet (See 41911 Business-to-Business Electronic Markets)
- retailing a general line of new and used merchandise on an auction basis from physical auction sites or a combination of Internet auction and auction house sales in the same establishment (See 453999 All Other Miscellaneous Store Retailers (except Beer and Wine-Making Supplies Stores))
Example Activities:
- Auction, Internet retailing
454113 - Mail-Order HousesUS
This Canadian industry comprises establishments primarily engaged in retailing all types of merchandise using catalogues or television to display their merchandise and reach their clients. Included in this industry are establishments primarily engaged in retailing from catalogue showrooms of mail-order houses as well as establishments providing a combination of Internet and mail-order sales.
Exclusion(s):
Establishments primarily engaged in:
- call centres providing telemarketing services for others (See 56142 Telephone Call Centres)
- retailing merchandise using store and non-store methods at the same establishment (classified to the store portion of the activity)
Example Activities:
- Book club, mail order
- Catalog (order taking) offices of mail order houses, retail
- Combined Internet and mail order sales
- Computer and peripheral equipment, mail order, retail
- Direct mail marketing operators, retail
- Magazines, mail order, retail
- Mail order houses, retail
- Mail order offices of department stores, retail
- Order taking offices of mail order houses, retail
- Record clubs, mail order, retail
- Television, mail order (home shopping), retail
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