North American Industry Classification System (NAICS) Canada 2022 Version 1.0

• 54 - Professional, scientific and technical services
• 541 - Professional, scientific and technical services
• 5418 - Advertising, public relations, and related services
• 54181 - Advertising agencies

541810 - Advertising agencies

This Canadian industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals and newspapers, on radio and television, on the Internet, or with other media. These establishments are organized to provide a full range of services (through in-house capabilities or subcontracting), such as advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising).

• Illustrative example(s)

  • full-service advertising agency
  • sales promotion campaign services

  All examples

• Exclusion(s)

  • conceptualizing and producing graphic designs, but not placing the advertising with media (See 541430 Graphic design services)
  • creating direct mail advertising campaigns (See 541860 Direct mail advertising)
  • event planning for advertising (See 541899 All other services related to advertising)
  • providing marketing consulting services (See 541611 Administrative management and general management consulting services)
  • provincial tourism agencies (See 912910 Other provincial and territorial public administration)
  • purchasing advertising space from media outlets and reselling it to advertising agencies or individual companies directly (See 541830 Media buying agencies)
  • search engine optimization (See 519290 Web search portals and all other information services)
  • selling media time or space for media owners (See 541840 Media representatives)
  • tourism business associations (See 813910 Business associations)
  • writing promotional messages, but not placing the advertising with media (See 541891 Specialty advertising distributors)