Variant of the National Occupational Classification (NOC) 2021 Version 1.0 for Science, Technology, Engineering and Mathematics (STEM)

Variant of the National Occupational Classification (NOC) 2021 Version 1.0 for Science, Technology, Engineering and Mathematics (STEM)
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64100 - Retail salespersons and visual merchandisers

Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. Visual merchandisers plan, create and implement windows and in-store displays. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.

  • Illustrative example(s)

    • audio equipment salesperson
    • automobile salesperson
    • car rental agent
    • clothing salesperson
    • computer salesperson - retail
    • counter clerk - retail
    • department store clerk
    • display designer
    • furniture salesperson
    • hardware store clerk
    • jewellery salesperson
    • retail sales associate
    • retail sales clerk
    • retail salesperson
    • sales consultant - retirement homes
    • window display designer

    All examples

  • Exclusion(s)

    • Cashiers (See 65100 Cashiers)
    • Sales clerk supervisor (See 62010 Retail sales supervisors)
    • Stock clerk - retail (See 65102 Store shelf stockers, clerks and order fillers)

  • Main duties

    This group performs some or all of the following duties:

    Retail salespersons

    • Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
    • Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
    • Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
    • Prepare merchandise for purchase, rental or lease
    • Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
    • Assist in display of merchandise
    • Maintain sales records for inventory control
    • Operate computerized inventory record keeping and re-ordering systems
    • May conduct sales transactions through Internet-based electronic commerce.

    Visual merchandisers

    • Design and implement window and interior displays
    • Assemble visual retail displays to promote products, promotional events and seasonal change overs;
    • Ensure visual displays comply with brand guidelines and standards, including organization's culture, image and target markets
    • Set up lighting systems to create a visual atmosphere.

    Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services.

  • Employment requirements

    • Completion of secondary school may be required.
    • A university degree or college diploma may be required by some employers.
    • Specific subject matter courses or training may be required.
    • Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.
    • Previous visual merchandising experience may be required.

  • Additional information

    • Technical or sales training programs may be provided by employers.
    • Progression to retail supervisory positions is possible with additional training or experience.
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