National Occupational Classification (NOC) 2021 Version 1.0


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64100 - Retail salespersons and visual merchandisers

Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. Visual merchandisers plan, create and implement windows and in-store displays. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.

  • Illustrative example(s)

    • audio equipment salesperson
    • automobile salesperson
    • car rental agent
    • clothing salesperson
    • computer salesperson - retail
    • counter clerk - retail
    • department store clerk
    • display designer
    • furniture salesperson
    • hardware store clerk
    • jewellery salesperson
    • retail sales associate
    • retail sales clerk
    • retail salesperson
    • sales consultant - retirement homes
    • window display designer

    All examples

  • Exclusion(s)

    • Cashiers (See 65100 Cashiers)
    • Sales clerk supervisor (See 62010 Retail sales supervisors)
    • Stock clerk - retail (See 65102 Store shelf stockers, clerks and order fillers)
  • Main duties

    This group performs some or all of the following duties:

    Retail salespersons

    • Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
    • Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
    • Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
    • Prepare merchandise for purchase, rental or lease
    • Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
    • Assist in display of merchandise
    • Maintain sales records for inventory control
    • Operate computerized inventory record keeping and re-ordering systems
    • May conduct sales transactions through Internet-based electronic commerce.

    Visual merchandisers

    • Design and implement window and interior displays
    • Assemble visual retail displays to promote products, promotional events and seasonal change overs;
    • Ensure visual displays comply with brand guidelines and standards, including organization's culture, image and target markets
    • Set up lighting systems to create a visual atmosphere.

    Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services.

  • Employment requirements

    • Completion of secondary school may be required.
    • A university degree or college diploma may be required by some employers.
    • Specific subject matter courses or training may be required.
    • Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.
    • Previous visual merchandising experience may be required.
  • Additional information

    • Technical or sales training programs may be provided by employers.
    • Progression to retail supervisory positions is possible with additional training or experience.
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