National Occupational Classification (NOC) 2021 Version 1.0
- 6 - Sales and service occupations
- 64 - Sales and service representatives and other customer and personal services occupations
- 641 - Retail salespersons and non-technical wholesale trade sales and account representatives
- 6410 - Retail salespersons and non-technical wholesale trade sales and account representatives
64100 - Retail salespersons and visual merchandisers
Retail salespersons sell, rent or lease a range of technical and non-technical goods and services directly to consumers. Visual merchandisers plan, create and implement windows and in-store displays. They are employed by stores and other retail businesses, as well as wholesale businesses that sell on a retail basis to the public.
- audio equipment salesperson
- automobile salesperson
- car rental agent
- clothing salesperson
- computer salesperson - retail
- counter clerk - retail
- department store clerk
- display designer
- furniture salesperson
- hardware store clerk
- jewellery salesperson
- retail sales associate
- retail sales clerk
- retail salesperson
- sales consultant - retirement homes
- window display designer
- Cashiers (See 65100 Cashiers)
- Sales clerk supervisor (See 62010 Retail sales supervisors)
- Stock clerk - retail (See 65102 Store shelf stockers, clerks and order fillers)
This group performs some or all of the following duties:
- Greet customers and discuss type, quality and quantity of merchandise or services sought for purchase, rental or lease
- Advise customers on use and care of merchandise, and provide advice concerning specialized products or services
- Estimate or quote prices, credit terms, trade-in allowances, warranties and delivery dates
- Prepare merchandise for purchase, rental or lease
- Prepare sales, rental or leasing contracts and accept cash, cheque, credit card or automatic debit payment
- Assist in display of merchandise
- Maintain sales records for inventory control
- Operate computerized inventory record keeping and re-ordering systems
- May conduct sales transactions through Internet-based electronic commerce.
- Design and implement window and interior displays
- Assemble visual retail displays to promote products, promotional events and seasonal change overs;
- Ensure visual displays comply with brand guidelines and standards, including organization's culture, image and target markets
- Set up lighting systems to create a visual atmosphere.
Retail salespersons may specialize and act as consultants in home entertainment systems, computers and other products and services.
- Completion of secondary school may be required.
- A university degree or college diploma may be required by some employers.
- Specific subject matter courses or training may be required.
- Demonstrated sales ability and product knowledge are usually required for retail salespersons who sell complex or valuable merchandise, such as automobiles, antiques or computers.
- Previous visual merchandising experience may be required.
- Technical or sales training programs may be provided by employers.
- Progression to retail supervisory positions is possible with additional training or experience.