National Occupational Classification (NOC) 2021 Version 1.0


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60020 - Retail and wholesale trade managers

Retail and wholesale trade managers plan, organize, direct, control and evaluate the operations of establishments that sell merchandise or services on a retail or wholesale basis. They are employed by retail and wholesale sales establishments or they may own and operate their own store.

  • Illustrative example(s)

    • antique dealer
    • assistant manager - retail
    • automobile repair shop manager
    • bookstore manager
    • car dealership manager
    • cattle dealer
    • clothing store manager
    • department store manager
    • pleasure boat dealer
    • sporting goods store manager
    • store manager - retail
    • supermarket manager
    • variety store manager

    All examples

  • Exclusion(s)

    • Advertising, marketing and public relations managers (See 10022 Advertising, marketing and public relations managers)
    • Insurance, real estate and financial brokerage managers (See 10020 Insurance, real estate and financial brokerage managers)
    • Restaurant and food service managers (See 60030 Restaurant and food service managers)
    • Retail sales supervisors (See 62010 Retail sales supervisors)
  • Main duties

    This group performs some or all of the following duties:

    • Plan, direct and evaluate the operations of establishments engaged in wholesale and retail sales or of departments in such establishments
    • Manage staff and assign duties
    • Study market research and trends to determine consumer demand, potential sales volumes and effect of competitors' operations on sales
    • Determine merchandise and services to be sold, and implement price and credit policies
    • Source and negotiate with vendors when necessary to procure merchandise for resale
    • Develop and implement marketing strategies
    • Plan budgets, authorize expenditures, and monitor revenues
    • Evaluate and improve customer service and respond to customer requests and issues
    • Address staffing requirements, including the hiring, development and retention of staff
  • Employment requirements

    • Completion of secondary school is required.
    • A university degree or college diploma in business administration or other field related to the product or service being sold may be required.
    • Several years of related retail or wholesale sales experience at increasing levels of responsibility are usually required
  • Additional information

    • There is some mobility between managers in this unit group, depending on the product or service.
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