Classification of response to increased competitors in main market of the highest selling good or service, total response
Classification structure
| Code | Title |
|---|---|
| 1 | Change the quality of good or service |
| 2 | Adopt a new technology or process |
| 3 | Change marketing expenditures or marketing strategy |
| 4 | Introduce a new good or service |
| 5 | Speed up the introduction of a new good or service |
| 6 | Change the price of good or service |
| 7 | Take other action |
| 8 | Take no action |
- Date modified: