North American Industry Classification System (NAICS) Canada 2012


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541910 - Marketing research and public opinion polling

This Canadian industry comprises establishments primarily engaged in gathering, recording, tabulating, and presenting marketing and public opinion data.

  • Illustrative example(s)

    • broadcast media rating services
    • market analysis or research services
    • political and public opinion polling services
    • public opinion research services
    • sampling services, statistical

    All examples

  • Exclusion(s)

    • providing advice on marketing strategies (See 541611 Administrative management and general management consulting services)
    • conducting fundamental and experimental research in economics, sociology, and related fields (See 541720 Research and development in the social sciences and humanities)
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