North American Industry Classification System (NAICS) Canada 2012

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454110 - Electronic shopping and mail-order housesCAN

This Canadian industry comprises establishments primarily engaged in retailing all types of merchandise using the electronic and print media to induce direct response by the customer. These establishments can employ methods, such as broadcasting infomercials, broadcasting and publishing direct-response advertising and publishing traditional or electronic catalogues, to display their merchandise and reach their customers. They can also provide websites facilitating consumer-to-consumer or business-to-consumer trade in new and used goods, on an auction basis, using the Internet.

Transactions between these retailers and their customers typically require the use of information technology (telephone or computer network) and the delivery of merchandise is typically done by mail or courier. Establishments primarily engaged in retailing from catalogue showrooms, without stock, are included.

  • Illustrative example(s)

    • combined Internet and mail order sales
    • direct mailers (i.e., selling own merchandise)
    • home shopping, television, retail
    • Internet auctions, retail
    • mail order offices of department stores, retail
    • merchandise retailing via Internet

    All examples

  • Exclusion(s)

    • facilitating business-to-business sales of new and used merchandise on an auction basis using the Internet (See 419110 Business-to-business electronic markets)
    • retailing a general line of new and used merchandise on an auction basis from a combination of Internet auction and auction house sales in the same establishment (See 453999 All other miscellaneous store retailers (except beer and wine-making supplies stores))
    • call centres providing telemarketing services for others (See 561420 Telephone call centres)
    • store retailing or a combination of store retailing and Internet retailing of merchandise in the same establishment (classified to the store portion of the activity)
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