North American Industry Classification System (NAICS) Canada 2012
54 - Professional, scientific and technical services
This sector comprises establishments primarily engaged in activities in which human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis. The individual industries of this sector are defined on the basis of the particular expertise and training of the service provider.
The main components of this sector are legal services; accounting, tax preparation, bookkeeping and payroll services; architectural, engineering and related services; specialized design services; computer systems design and related services; management, scientific and technical consulting services; scientific research and development services; and advertising, public relations, and related services.
The distinguishing feature of this sector is the fact that most of the industries grouped in it have production processes that are almost wholly dependent on worker skills. In most of these industries, equipment and materials are not of major importance. Thus, the establishments classified in this sector sell expertise. Much of the expertise requires a university or college education, though not in every case.
Establishments primarily engaged in providing instruction and training in a wide variety of subjects and those primarily engaged in providing health care by diagnosis and treatment are not included in this sector.
541 - Professional, scientific and technical services
This subsector comprises establishments primarily engaged in activities in which human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis. The individual industries of this subsector are defined on the basis of the particular expertise and training of the service provider.
The main components of this subsector are legal services; accounting, tax preparation, bookkeeping and payroll services; architectural, engineering and related services; specialized design services; computer systems design and related services; management, scientific and technical consulting services; scientific research and development services; and advertising, public relations, and related services.
The distinguishing feature of this subsector is the fact that most of the industries grouped in it have production processes that are almost wholly dependent on worker skills. In most of these industries, equipment and materials are not of major importance. Thus, the establishments classified in this subsector sell expertise. Much of the expertise requires a university or college education, though not in every case.
Establishments primarily engaged in providing instruction and training in a wide variety of subjects and those primarily engaged in providing health care by diagnosis and treatment are not included in this subsector.
5418 - Advertising, public relations, and related services
This industry group comprises establishments primarily engaged in creating mass-media advertising or public relation campaigns; placing advertising in media for advertisers or advertising agencies; selling media time or space to advertisers or advertising agencies for media owners; creating and implementing indoor or outdoor display advertising campaigns; creating and implementing direct mail advertising campaigns; delivering (except by mail) advertising materials or samples; creating and implementing specialty advertising campaigns; providing related services, such as sign painting and lettering, welcoming services and window trimming services.
54189 - Other services related to advertising
This industry comprises establishments, not classified to any other industry, primarily engaged in providing advertising related services, such as advertising specialties distribution; sign painting and lettering; welcoming services; window trimming services; and writing of advertising copy.
541891 - Specialty advertising distributorsCAN
This Canadian industry comprises establishments primarily engaged in creating, and organizing the production of, promotional messages applied to specialty advertising products, such as wearables, writing instruments, calendars, desk accessories, buttons, badges and stickers. These establishments act as intermediaries between clients (who distribute the products free-of-charge) and specialty advertising product suppliers.
541899 - All other services related to advertisingCAN
This Canadian industry comprises establishments, not classified to any other Canadian industry, primarily engaged in providing advertising related services.
Illustrative example(s)
- demonstration services, merchandise
- mannequin decorating services
- sign painting and lettering services
- welcoming services (i.e., advertising services)
- window dressing or trimming services
Exclusion(s)
- providing direct mail advertising services (See 541860 Direct mail advertising)
- creating and implementing public relations campaigns (See 541820 Public relations services)
- purchasing advertising time or space from media owners and reselling it directly to advertising agencies or advertisers (See 541830 Media buying agencies)
- door-to-door distribution or delivery of advertising materials or samples (See 541870 Advertising material distribution services)
- selling time and space to advertisers for media owners (See 541840 Media representatives)
- creating and placing advertising campaigns in media (See 541810 Advertising agencies)
- creating and/or placing public display advertising material (See 541850 Display advertising)
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