North American Industry Classification System (NAICS) 2007 - Labour Force Survey

• 8.2 - Service-Producing Industries
• 54 - Professional, Scientific and Technical Services
• 541 - Professional, Scientific and Technical Services
• 5419 - Other Professional, Scientific and Technical Services
• 54191 - Marketing Research and Public Opinion Polling

541910 - Marketing Research and Public Opinion Polling

This Canadian industry comprises establishments primarily engaged in gathering, recording, tabulating, and presenting marketing and public opinion data.

• Example Activities:

  • Broadcast media rating services
  • Market analysis or research services
  • Opinion research services
  • Political opinion polling services
  • Public opinion polling services
  • Public opinion research services
  • Sampling services, statistical