Variant of CIP 2016 - Primary groupings

• 04 - Social and behavioural sciences and law
• 19. - Family and consumer sciences/human sciences
• 19.02 - Family and consumer sciences/human sciences business services

19.0203 - Consumer merchandising/retailing management

This instructional program class comprises any program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. These programs include courses in applied market research; consumer behaviour; product sourcing and distribution; profitability; customer feedback and evaluation methods; promotion and retailing campaign development; and applications to specific domestic and international consumer markets.

• Illustrative example(s)

  • consumer management and merchandising

  All examples

• Exclusion(s)

  • marketing(52.1401)
  • marketing research(52.1402)
  • retail merchandising(52.1802)