Survey of Service Industries: Periodical Publishers, 2011

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For Information onlyThis is an electronic survey example for information purposes only. This is not a working questionnaire.

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A - Introduction

If necessary, please make address label corrections in the boxes below.

  • 1: Legal name
  • 2: Business name
  • 3: Title of contact
  • 4: First name of contact
  • 5: Last name of contact
  • 6: Address (number and street)
  • 7: City
  • 8: Province/territory or state
  • 9: Country
  • 10: Postal code/ zip code

What is your language of preference?

  • 1: English
  • 2: French


This survey collects the financial and operating data needed to develop national and regional economic policies and programs.


This information is collected under the authority of the Statistics Act, Revised Statutes of Canada, 1985, Chapter S-19.


This document is confidential when completed.
Si vous préférez recevoir ce questionnaire en français, veuillez nous appeler au numéro sans frais suivant : 1-800-972-9692.


The Statistics Act protects the confidentiality of information collected by Statistics Canada.

Your answers are confidential.

Statistics Canada is prohibited by law from releasing any information it collects which could identify any person, business, or organization, unless consent has been given by the respondent or as permitted by the Statistics Act. The confidentiality provisions of the Statistics Act are not affected by either the Access to Information Act or any other legislation. Therefore, for example, the Canada Revenue Agency cannot access identifiable survey records from Statistics Canada.

Information from this survey will be used for statistical purposes only and will be published in aggregate form only.

Data-sharing agreements

To reduce respondent burden, Statistics Canada has entered into data sharing agreements with provincial and territorial statistical agencies and other government organizations, which must keep the data confidential and use them only for statistical purposes. Statistics Canada will only share data from this survey with those organizations that have demonstrated a requirement to use the data.

Section 11 of the Statistics Act provides for the sharing of information with provincial and territorial statistical agencies that meet certain conditions. These agencies must have the legislative authority to collect the same information, on a mandatory basis, and the legislation must provide substantially the same provisions for confidentiality and penalties for disclosure of confidential information as the Statistics Act. Because these agencies have the legal authority to compel businesses to provide the same information, consent is not requested and businesses may not object to the sharing of the data.

For this survey, there are Section 11 agreements with the provincial and territorial statistical agencies of Newfoundland and Labrador, Nova Scotia, New Brunswick, Quebec, Ontario, Manitoba, Saskatchewan, Alberta, British Columbia, and the Yukon.

The shared data will be limited to information pertaining to business establishments located within the jurisdiction of the respective province or territory.

Section 12 of the Statistics Act provides for the sharing of information with federal, provincial or territorial government organizations. Under Section 12, you may refuse to share your information with any of these organizations by writing a letter of objection to the Chief Statistician and returning it with the completed questionnaire. Please specify the organizations with which you do not want to share your data.

For this survey, there are Section 12 agreements with the statistical agencies of Prince Edward Island, the Northwest Territories and Nunavut.

For agreements with provincial and territorial government organizations, the shared data will be limited to information pertaining to business establishments located within the jurisdiction of the respective province or territory.

Record linkage

To enhance the data from this survey, Statistics Canada may combine it with information from other surveys or from administrative sources.

Security of emails and faxes

Statistics Canada advises you that there could be a risk of disclosure during facsimile or other electronic transmission. However, upon receipt, Statistics Canada will provide the guaranteed level of protection afforded all information collected under the authority of the Statistics Act.

Return procedures

Please return the questionnaire within 30 days.
Please mail the completed questionnaire in the enclosed envelope or fax it to Statistics Canada at 1-888-883-7999.

Lost the return envelope or need help? Call us at 1-800-972-9692 or mail to:
Statistics Canada, Operations and Integration Division, 150 Tunney's Pasture Driveway, Ottawa, Ontario K1A 0T6

Reporting instructions

- Report for business unit(s) specified on the label on the front page.

- Complete only the questions that apply to your business.

- When precise figures are not available, please provide your best estimate.

- Report in Canadian dollars. Dollar amounts and percentages should be rounded to whole numbers.

- Consult the reporting guide at for further information.

B - Main business activity

B - Main business activity - Question identifier:1.

Please describe the nature of your business.

B - Main business activity - Question identifier:2.

Please check the one main activity which most accurately represents your main source of revenue.

Periodicals: are directed to the general public at large or to consumers with special, personal, business, hobby or leisure interests or to readers in specialized business, trade or professional markets. Periodicals are issued on a regular basis, typically on a weekly, monthly or quarterly basis, and may be published in print or electronic form. Included are shoppers and real estate guides(publications that have little or no editorial content and are intended to sell goods and services such as real estate, cars, etc.).

  • 1: Publishing of periodicals
  • 2: Publishing of shoppers or real estate guides
  • 3: None of the above - Please call the contact telephone number on the cover page for further instructions.

C - Reporting period information

C - Reporting period information - Question identifier:1.

Please report information for your fiscal year (normal business year) ending between April 1, YYYY and March 31, YYYY. Please indicate below the period covered by this questionnaire.

  • 1: Date from (YYYY MM DD) to (YYYY MM DD)

C - Reporting period information - Question identifier:2.

If the reporting period does not cover a full year, please check the reason(s) below:

  • 1: seasonal operations
  • 2: new business
  • 3: change of fiscal year
  • 4: change of ownership
  • 5: ceased operations
  • 6: temporarily inactive

D - Revenue

A detailed breakdown may be requested in other sections.

D - Revenue - Question identifier:1.

Sales of goods and services (e.g., rental and leasing income, commissions, fees, admissions, services revenue) Report net of returns and allowances.

D - Revenue - Question identifier:2.

Grants, subsidies, donations and fundraising (include subsidies from the Canada Periodical Fund)

D - Revenue - Question identifier:3.

Royalties, rights, licensing and franchise fees

D - Revenue - Question identifier:4.

Investment income (dividends and interest)

D - Revenue - Question identifier:5.

Other revenue
(please specify):

D - Revenue - Question identifier:6.

Total revenue (sum of questions 1 to 5)

E - Expenses

E - Expenses - Question identifier:1.

Salaries and wages of employees who have been issued a T4 statement

E - Expenses - Question identifier:2.

Employer portion of employee benefits (include employer contributions to pension, medical/life insurance plans, employment insurance, etc.)

E - Expenses - Question identifier:3.

Commissions paid to non-employees

E - Expenses - Question identifier:4.

Professional and business services fees (e.g., legal, accounting)

E - Expenses - Question identifier:5.

Subcontract expenses (include contract labour, contract work and custom work) (include contract printing and freelancers fees)

E - Expenses - Question identifier:6.

Charges for services provided by your head office

E - Expenses - Question identifier:7.

Cost of goods sold, if applicable (purchases plus opening inventory minus closing inventory)

E - Expenses - Question identifier:8.

Office supplies

E - Expenses - Question identifier:9.

Rental and leasing (include rental of premises, equipment, motor vehicles, etc.)

E - Expenses - Question identifier:10.

Repair and maintenance (e.g., property, equipment, vehicles)

E - Expenses - Question identifier:11.

Insurance (include professional liability, motor vehicles, etc.)

E - Expenses - Question identifier:12.

Advertising, marketing and promotions (report charitable donations at question 22)

E - Expenses - Question identifier:13.

Travel, meals and entertainment

E - Expenses - Question identifier:14.

Utilities and telecommunications expenses (include gas, heating, hydro, water, telephone and Internet expenses)

E - Expenses - Question identifier:15.

Property and business taxes, licences and permits

E - Expenses - Question identifier:16.

Royalties, rights, licensing and franchise fees

E - Expenses - Question identifier:17.

Delivery, warehousing, postage and courier

E - Expenses - Question identifier:18.

Financial services fees

E - Expenses - Question identifier:19.

Interest expenses

E - Expenses - Question identifier:20.

Amortization and depreciation of tangible and intangible assets

E - Expenses - Question identifier:21.

Bad debts

E - Expenses - Question identifier:22.

All other expenses
(please specify):

E - Expenses - Question identifier:23.

Total expenses (sum of questions 1 to 22)

E - Expenses - Question identifier:24.

Corporate taxes, if applicable

E - Expenses - Question identifier:25.

Gains (losses) and other items (see reporting guide)

E - Expenses - Question identifier:26.

Net profit/loss after tax and other items (see reporting guide)

F - Industry characteristics

The following describes the types of periodicals for which you are requested to provide your sales revenue.

General interest periodicals: periodicals covering multiple topics of general interest intended to appeal to a broad audience. Examples include arts, culture, leisure and entertainment; home and lifestyles; and political,
social and business news. Include shoppers and real estate guides and exclude religious periodicals.

Business and trade periodicals: these periodicals deal with industries, occupations, professions and scholarly publications aimed at professional audiences interested in keeping up-to-date with new research and developments in their profession or fields of interest. Include business, farming, professional and scholarly periodicals.

Other periodicals: include religious magazines and specialized advertising magazines that target institutional or corporate markets.

Detailed sales revenue

F - Industry characteristics - Question identifier:1.

Advertising revenue

  • a): general interest periodicals
  • b): business and trade periodicals
  • c): other periodicals

Total advertising revenue (sum of questions 1a to c)

F - Industry characteristics - Question identifier:2.

Circulation revenue

  • a): general interest periodicals
  • b): business and trade periodicals
  • c): other periodicals

Total circulation revenue (sum of questions 2a to c)

F - Industry characteristics - Question identifier:3.

Distribution services

F - Industry characteristics - Question identifier:4.

Printing services for others

F - Industry characteristics - Question identifier:5.

Other sales (include newspapers, books and other publications) (please specify):

F - Industry characteristics - Question identifier:6.

Total sales (sum of questions 1 to 5; must equal the amount at question 1, Section D)

Selected expense

F - Industry characteristics - Question identifier:7.

Contract printing

Please report the total number of titles and copies below.

Report Number of copies and Titles for: General interest periodicals, Business and trade periodicals, Other periodicals, and the Total. Report for each of the following categories:

F - Industry characteristics - Question identifier:8.

Titles by type of publication

Circulation net of sales returns
(Please report circulation figures for the entire reporting period)

F - Industry characteristics - Question identifier:9.


F - Industry characteristics - Question identifier:10.

Newsstand/single copy

F - Industry characteristics - Question identifier:11.

Other copies sold

F - Industry characteristics - Question identifier:12.

Controlled circulation

F - Industry characteristics - Question identifier:13.

Complimentary copies

F - Industry characteristics - Question identifier:14.

Please indicate the number of titles you publish by language.

  • a): English
  • b): French
  • c): English and French
  • d): other

Internet revenue

F - Industry characteristics - Question identifier:15.

What percentage of your advertising revenue was generated from ads sold over the internet? (refer to question 1)

F - Industry characteristics - Question identifier:16.

What percentage of your circulation revenue was generated from sales on Internet? Please include the sales of electronic and hard copies through the use of the Internet. (refer to question 2)

G - Personnel

G - Personnel - Question identifier:1.

Number of partners and proprietors, non-salaried (if salaried, report at question 2 below)

G - Personnel - Question identifier:2.

Paid employees

G - Personnel - Question identifier:a)

Average number of paid employees during the reporting period (see reporting guide)

G - Personnel - Question identifier:b)

Percentage of paid employees (from question 2a) who worked full time

G - Personnel - Question identifier:3.

Number of contract workers for whom you did not issue a T4, such as freelancers and casual workers (estimates are acceptable)

H, I, J and K - Not applicable

L - Contact information

Name of person to contact about this questionnaire:

  • 1: Mr.
  • 2: Mrs.
  • 3: Miss
  • 4: Ms
  • 1: Last name
  • 2: First name
  • 3: Title
  • 4: Telephone number
  • 5: Extension number
  • 6: Fax number
  • 7: E-mail address
  • 8: Website address

I certify that the information contained herein is complete and correct to the best of my knowledge.

  • 1: yyyy mm dd

M - Comments

We invite your comments below. Please be assured that we review all comments with the intent of improving the survey.

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