Digital Economy Survey
For Information onlyThis is an electronic survey example for information purposes only. This is not a working questionnaire.
Table of Contents
Household information (DEM)
Household information (DEM) - Question identifier:DEM_Q05
Including yourself, how many people live in your household?
Note: Press the help button (?) for additional information, including who to include and who not to include.
- 01: 1
- 02: 2
- 03: 3
- 04: 4
- 05: 5
- 06: 6
- 07: 7
- 08: 8
- 09: 9
- 10: 10
- 11: 11
- 12: 12
- 13: 13
- 14: 14
- 15: 15
- 16: 16
- 17: 17
- 18: 18
- 19: 19
- 20: 20 or more
Household information (DEM) - Question identifier:DEM_Q10
Including yourself, how many of these people are 18 years of age or more?
Note: Press the help button (?) for additional information, including who to include and who not to include.
- 01: 1
- 02: 2
- 03: 3
- 04: 4
- 05: 5
- 06: 6
- 07: 7
- 08: 8
- 09: 9
- 10: 10
- 11: 11
- 12: 12
- 13: 13
- 14: 14
- 15: 15
- 16: 16
- 17: 17
- 18: 18
- 19: 19
- 20: 20 or more
Household information (DEM) - Question identifier:DEM_Q15
What is your gender?
Gender refers to current gender which may be different from sex assigned at birth and may be different from what is indicated on legal documents.
- 1: Male
- 2: Female
- 3: Or please specify
Household information (DEM) - Question identifier:DEM_Q20
What is your age group?
- 1: 18 to 24 years
- 2: 25 to 34 years
- 3: 35 to 44 years
- 4: 45 to 54 years
- 5: 55 to 64 years
- 6: 65 years and over
Household information (DEM) - Question identifier:DEM_Q30
To determine which geographic region you live in, please provide your postal code.
Long Answer Length = 6
Postal code
Example: A9A 9A9
Digital Economy Survey (DES)
Digital Economy Survey (DES) - Question identifier:DES_R15
The following questions are about various methods of payment. For these questions we are interested in your total personal spending, including paying bills and purchasing products in-store or online.
When precise figures are not available, please provide your best estimates.
Digital Economy Survey (DES) - Question identifier:DES_Q20A
In the past 12 months, what percentage of your total personal spending was made with the following payment options?
Cash or Cheque
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q20B
In the past 12 months, what percentage of your total personal spending was made with the following payment options?
Debit, credit card, online banking, pre-authorized payment
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q20C
In the past 12 months, what percentage of your total personal spending was made with the following payment options?
By redeeming reward points or gift cards
Min = 0; Max = 9999999
e.g., Air Miles, PC Optimum, Canadian Tire money
Digital Economy Survey (DES) - Question identifier:DES_Q20D
In the past 12 months, what percentage of your total personal spending was made with the following payment options?
Cryptocurrencies
Min = 0; Max = 9999999
e.g., Bitcoin, Ethereum, Litecoin
Exclude trading or mining of cryptocurrencies.
Digital Economy Survey (DES) - Question identifier:DES_Q25A
In the past 12 months, what was the cash value that you redeemed from all reward programs or gift cards in the following categories?
Travel services
Min = 0; Max = 9999999
e.g., hotel room or airplane tickets
Digital Economy Survey (DES) - Question identifier:DES_Q25B
In the past 12 months, what was the cash value that you redeemed from all reward programs or gift cards in the following categories?
Groceries, health or personal care items
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q25C
In the past 12 months, what was the cash value that you redeemed from all reward programs or gift cards in the following categories?
Gasoline or other automotive products
Min = 0; Max = 9999999
e.g., car wash
Digital Economy Survey (DES) - Question identifier:DES_Q25D
In the past 12 months, what was the cash value that you redeemed from all reward programs or gift cards in the following categories?
Clothing and footwear
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q25E
In the past 12 months, what was the cash value that you redeemed from all reward programs or gift cards in the following categories?
Household furnishing and equipment
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q25F
In the past 12 months, what was the cash value that you redeemed from all reward programs or gift cards in the following categories?
Recreation and entertainment goods or services
Min = 0; Max = 9999999
e.g., movie tickets
Digital Economy Survey (DES) - Question identifier:DES_Q25G
In the past 12 months, what was the cash value that you redeemed from all reward programs or gift cards in the following categories?
Cash back
Min = 0; Max = 9999999
e.g., receiving cash, cheque or pre-paid card from a reward program
Digital Economy Survey (DES) - Question identifier:DES_Q25H
In the past 12 months, what was the cash value that you redeemed from all reward programs or gift cards in the following categories?
All other goods or services not otherwise specified
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q30
In the past 12 months, how much cash value did you spend in cryptocurrencies?
Min = 0; Max = 9999999
e.g., Bitcoin, Ethereum, Litecoin
Exclude trading or mining of cryptocurrencies.
Report the value of the cryptocurrencies in Canadian dollars at the time you spent them.
Rounded to the nearest CAN$
Digital Economy Survey (DES) - Question identifier:DES_R32
The following questions are about the use and purchase of digital products. A digital product is a non-physical good or a service. It comes in a digital format and is both ordered and delivered online. Examples include music or video streaming services, e-books and online subscriptions.
When precise figures are not available, please provide your best estimates.
Digital Economy Survey (DES) - Question identifier:DES_Q35A
In the past 12 months, did you personally use or purchase any of the following types of digital products?
Online music downloads and music streaming subscriptions
e.g., iTunes, YouTube, Spotify, Google Play
Select all that apply.
- 1: Used free version or version paid for by someone else
- 2: Purchased
- 3: No use or purchases
Digital Economy Survey (DES) - Question identifier:DES_Q35B
In the past 12 months, did you personally use or purchase any of the following types of digital products?
Online video downloads and video streaming subscriptions
e.g., Netflix, Tou.TV, YouTube, online streaming of sporting events
Exclude bundles included with cable or satellite packages.
Select all that apply.
- 1: Used free version or version paid for by someone else
- 2: Purchased
- 3: No use or purchases
Digital Economy Survey (DES) - Question identifier:DES_Q35C
In the past 12 months, did you personally use or purchase any of the following types of digital products?
E-books, audio books, online newspapers, magazines or podcasts
e.g., Texture.ca, La Presse Plus, Audible, Kindle
Exclude purchases of physical books and e-readers.
Select all that apply.
- 1: Used free version or version paid for by someone else
- 2: Purchased
- 3: No use or purchases
Digital Economy Survey (DES) - Question identifier:DES_Q35D
In the past 12 months, did you personally use or purchase any of the following types of digital products?
Online gaming for computer or console, subscriptions to gaming services, game downloads and in-game purchases
e.g., World of Warcraft, Xbox Gold
Include online purchases only.
Select all that apply.
- 1: Used free version or version paid for by someone else
- 2: Purchased
- 3: No use or purchases
Digital Economy Survey (DES) - Question identifier:DES_Q35E
In the past 12 months, did you personally use or purchase any of the following types of digital products?
Mobile apps, computer software and online subscriptions
e.g., tax or antivirus software, online storage, fantasy sport leagues, dating services, online courses
Select all that apply.
- 1: Used free version or version paid for by someone else
- 2: Purchased
- 3: No use or purchases
Digital Economy Survey (DES) - Question identifier:DES_R38
For the following questions, if you did not make a purchase please enter a zero.
Digital Economy Survey (DES) - Question identifier:DES_Q40A
How much did you personally spend on online music downloads and music streaming subscriptions in the past 12 months?
Online music downloads
Min = 0; Max = 9999999
e.g., iTunes, YouTube, Google Play
Digital Economy Survey (DES) - Question identifier:DES_Q40B
How much did you personally spend on online music downloads and music streaming subscriptions in the past 12 months?
Online music streaming subscriptions
Min = 0; Max = 9999999
e.g., Spotify, YouTube, Apple Music, Google Play, iHeartRadio
Digital Economy Survey (DES) - Question identifier:DES_Q45A
How much did you personally spend on online video streaming subscriptions and downloads in the past 12 months?
Online movie and video streaming subscriptions
Min = 0; Max = 9999999
e.g., Netflix, Crave TV, Tou.TV, foreign language video streaming services
Digital Economy Survey (DES) - Question identifier:DES_R45B
Online movies and video downloads
e.g., Cineplex.ca, iTunes, Google Play
Digital Economy Survey (DES) - Question identifier:DES_Q45B
Purchased
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q45C
Rented
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q50A
In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
E-books - single purchase
Min = 0; Max = 9999999
Include digital textbooks.
Digital Economy Survey (DES) - Question identifier:DES_Q50B
In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
E-books - subscription
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q50C
In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
Audio books - single purchase
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q50D
In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
Audio books - subscription
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q50E
In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
Online newspapers - single purchase
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q50F
In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
Online newspapers - subscription
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q50G
In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
Online magazines - single purchase
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q50H
In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
Online magazines - subscription
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q50I
In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
Podcasts - single purchase
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q50J
In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
Podcasts - subscription
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q60A
How much did you personally spend on online gaming subscriptions, game downloads and in-game purchases in the past 12 months?
Game downloads for computer or console
Min = 0; Max = 9999999
e.g., Call of Duty
Digital Economy Survey (DES) - Question identifier:DES_Q60B
How much did you personally spend on online gaming subscriptions, game downloads and in-game purchases in the past 12 months?
Game subscriptions for computer or console
Min = 0; Max = 9999999
Include in-game purchases.
e.g., World of Warcraft, EA Access
Digital Economy Survey (DES) - Question identifier:DES_Q65A
How much did you personally spend on mobile apps, computer software and online subscriptions in the past 12 months?
Mobile apps and in-app purchases or upgrades
Min = 0; Max = 9999999
e.g., Candy Crush Saga, Gold version of Tinder, photo editing apps
Digital Economy Survey (DES) - Question identifier:DES_Q65B
How much did you personally spend on mobile apps, computer software and online subscriptions in the past 12 months?
Computer software
Min = 0; Max = 9999999
e.g., Microsoft Office 365, antivirus, tax preparation software
Exclude any in-store purchases.
Digital Economy Survey (DES) - Question identifier:DES_Q65C
How much did you personally spend on mobile apps, computer software and online subscriptions in the past 12 months?
Online storage
Min = 0; Max = 9999999
e.g., iCloud, Google Drive
Digital Economy Survey (DES) - Question identifier:DES_Q65D
How much did you personally spend on mobile apps, computer software and online subscriptions in the past 12 months?
Online courses
Min = 0; Max = 9999999
Exclude online courses provided by a Canadian university, college or CEGEP.
Digital Economy Survey (DES) - Question identifier:DES_Q65E
How much did you personally spend on mobile apps, computer software and online subscriptions in the past 12 months?
All other online subscriptions
Min = 0; Max = 9999999
e.g., Yahoo sports, fantasy sports leagues, eHarmony, Ancestry.ca
Digital Economy Survey (DES) - Question identifier:DES_R70
The following questions are about various digital methods of making money, including raising funds through crowdfunding platforms, selling new and used goods online and providing peer-to-peer or freelance services.
When precise figures are not available, please provide your best estimates.
Digital Economy Survey (DES) - Question identifier:DES_Q70
In the past 12 months have you personally generated money online by doing any of the following?
Select all that apply.
- 01: Raising money through crowdfunding platforms (e.g., GoFundMe, Kickstarter)
- 02: Selling unused or second-hand products via online bulletin boards (e.g., Craigslist, StubHub, Kijiji, eBay, Facebook)
- 03: Selling new products that you personally produced via online bulletin boards (e.g., Etsy, Kijiji, eBay, Facebook)
- 04: Selling live animals via online bulletin boards (e.g., Craigslist, Kijiji, Facebook)
- 05: Generating money by posting or selling creative content online (e.g., YouTube videos, blogging)
- 06: Providing peer-to-peer accommodation, ride sharing or delivery services (e.g., Airbnb, Uber, Skip the Dishes, Uber Eats)
- 07: Providing freelance specialized online services (e.g., Upwork, Freelancer)
- 08: Selling other services using an online platform (e.g., Craigslist, Kijiji, Facebook)
- 09: None of the above
Digital Economy Survey (DES) - Question identifier:DES_Q75A
In the past 12 months, how much money have you personally raised through crowdfunding platforms?
No direct incentive was provided to donors
Min = 0; Max = 9999999
e.g., donors did not receive anything in return
Digital Economy Survey (DES) - Question identifier:DES_Q75B
In the past 12 months, how much money have you personally raised through crowdfunding platforms?
Products were provided as an incentive to donors
Min = 0; Max = 9999999
e.g., donors received promotional goods or gifts in return
Digital Economy Survey (DES) - Question identifier:DES_Q75C
In the past 12 months, how much money have you personally raised through crowdfunding platforms?
Other incentive were provided to donors
Min = 0; Max = 9999999
e.g., donors received a monetary stake or equity in the project
Digital Economy Survey (DES) - Question identifier:DES_Q80A
In the past 12 months, how much money did you personally make from selling new, unused or second-hand products via online bulletin boards?
Selling products that you personally produced
Min = 0; Max = 9999999
e.g., art, crafts, jewellery, clothing, food
Digital Economy Survey (DES) - Question identifier:DES_Q80B
In the past 12 months, how much money did you personally make from selling new, unused or second-hand products via online bulletin boards?
Selling unused or second-hand products
Min = 0; Max = 9999999
e.g., event tickets, vehicles, furniture, appliances, clothing
Digital Economy Survey (DES) - Question identifier:DES_Q80C
In the past 12 months, how much money did you personally make from selling new, unused or second-hand products via online bulletin boards?
Selling live animals
Min = 0; Max = 9999999
e.g., dogs, chickens, cattle
Digital Economy Survey (DES) - Question identifier:DES_Q85A
In the past 12 months, how much money have you personally made by posting or selling creative content online?
Money earned from the website or online platform directly
Min = 0; Max = 9999999
e.g., receiving money from YouTube or Twitch based on the number of hits of your video
Digital Economy Survey (DES) - Question identifier:DES_Q85B
In the past 12 months, how much money have you personally made by posting or selling creative content online?
Money earned from sponsors or supporters
Min = 0; Max = 9999999
e.g., sporting good company paying to use their products in your posting
Digital Economy Survey (DES) - Question identifier:DES_Q85C
In the past 12 months, how much money have you personally made by posting or selling creative content online?
All other money earned
Min = 0; Max = 9999999
Digital Economy Survey (DES) - Question identifier:DES_Q90A
In the past 12 months, how much money have you personally made by providing any of the following online services?
Providing peer-to-peer accommodation services
Min = 0; Max = 9999999
e.g., Airbnb, Homeaway
Digital Economy Survey (DES) - Question identifier:DES_Q90B
In the past 12 months, how much money have you personally made by providing any of the following online services?
Providing peer-to-peer ride sharing or delivery services
Min = 0; Max = 9999999
e.g., Uber, Lyft, Kangaride, Amigo Express, Skip the Dishes, Uber Eats
Digital Economy Survey (DES) - Question identifier:DES_Q90C
In the past 12 months, how much money have you personally made by providing any of the following online services?
Freelance specialized online services
Min = 0; Max = 9999999
e.g., Upwork, Freelancer
Digital Economy Survey (DES) - Question identifier:DES_Q90D
In the past 12 months, how much money have you personally made by providing any of the following online services?
Other services using an online platform
Min = 0; Max = 9999999
e.g., handy work, babysitting
Digital Economy Survey (DES) - Question identifier:DES_Q95
Now a question about total personal income.
What is your best estimate of your total personal income, before taxes and deductions, from all sources during the year ending December 31, 2017?
Income can come from various sources such as from work, investments, pensions or government. Examples include Employment Insurance, social assistance, child benefits and other income such as child support, spousal support (alimony) and rental income.
Capital gains should not be included in the personal income.
- 01: Less than $20,000
- 02: $20,000 to less than $30,000
- 03: $30,000 to less than $40,000
- 04: $40,000 to less than $50,000
- 05: $50,000 to less than $60,000
- 06: $60,000 to less than $70,000
- 07: $70,000 to less than $80,000
- 08: $80,000 to less than $90,000
- 09: $90,000 to less than $100,000
- 10: $100,000 and over
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