Digital Economy Survey

For Information onlyThis is an electronic survey example for information purposes only. This is not a working questionnaire.

Hide all instructions

Table of Contents

Household information (DEM)

Household information (DEM) - Question identifier:DEM_Q05

Including yourself, how many people live in your household?

Note: Press the help button (?) for additional information, including who to include and who not to include.

  • 01: 1
  • 02: 2
  • 03: 3
  • 04: 4
  • 05: 5
  • 06: 6
  • 07: 7
  • 08: 8
  • 09: 9
  • 10: 10
  • 11: 11
  • 12: 12
  • 13: 13
  • 14: 14
  • 15: 15
  • 16: 16
  • 17: 17
  • 18: 18
  • 19: 19
  • 20: 20 or more

Household information (DEM) - Question identifier:DEM_Q10

Including yourself, how many of these people are 18 years of age or more?

Note: Press the help button (?) for additional information, including who to include and who not to include.

  • 01: 1
  • 02: 2
  • 03: 3
  • 04: 4
  • 05: 5
  • 06: 6
  • 07: 7
  • 08: 8
  • 09: 9
  • 10: 10
  • 11: 11
  • 12: 12
  • 13: 13
  • 14: 14
  • 15: 15
  • 16: 16
  • 17: 17
  • 18: 18
  • 19: 19
  • 20: 20 or more

Household information (DEM) - Question identifier:DEM_Q15

What is your gender?

Gender refers to current gender which may be different from sex assigned at birth and may be different from what is indicated on legal documents.

  • 1: Male
  • 2: Female
  • 3: Or please specify

Household information (DEM) - Question identifier:DEM_Q20

What is your age group?

  • 1: 18 to 24 years
  • 2: 25 to 34 years
  • 3: 35 to 44 years
  • 4: 45 to 54 years
  • 5: 55 to 64 years
  • 6: 65 years and over

Household information (DEM) - Question identifier:DEM_Q30

To determine which geographic region you live in, please provide your postal code.

Long Answer Length = 6

Postal code
Example: A9A 9A9

Digital Economy Survey (DES)

Digital Economy Survey (DES) - Question identifier:DES_R15

The following questions are about various methods of payment. For these questions we are interested in your total personal spending, including paying bills and purchasing products in-store or online.

When precise figures are not available, please provide your best estimates.

Digital Economy Survey (DES) - Question identifier:DES_Q20A

In the past 12 months, what percentage of your total personal spending was made with the following payment options?
Cash or Cheque

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q20B

In the past 12 months, what percentage of your total personal spending was made with the following payment options?
Debit, credit card, online banking, pre-authorized payment

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q20C

In the past 12 months, what percentage of your total personal spending was made with the following payment options?
By redeeming reward points or gift cards

Min = 0; Max = 9999999

e.g., Air Miles, PC Optimum, Canadian Tire money

Digital Economy Survey (DES) - Question identifier:DES_Q20D

In the past 12 months, what percentage of your total personal spending was made with the following payment options?
Cryptocurrencies

Min = 0; Max = 9999999

e.g., Bitcoin, Ethereum, Litecoin
Exclude trading or mining of cryptocurrencies.

Digital Economy Survey (DES) - Question identifier:DES_Q25A

In the past 12 months, what was the cash value that you redeemed from all reward programs or gift cards in the following categories?
Travel services

Min = 0; Max = 9999999

e.g., hotel room or airplane tickets

Digital Economy Survey (DES) - Question identifier:DES_Q25B

In the past 12 months, what was the cash value that you redeemed from all reward programs or gift cards in the following categories?
Groceries, health or personal care items

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q25C

In the past 12 months, what was the cash value that you redeemed from all reward programs or gift cards in the following categories?
Gasoline or other automotive products

Min = 0; Max = 9999999

e.g., car wash

Digital Economy Survey (DES) - Question identifier:DES_Q25D

In the past 12 months, what was the cash value that you redeemed from all reward programs or gift cards in the following categories?
Clothing and footwear

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q25E

In the past 12 months, what was the cash value that you redeemed from all reward programs or gift cards in the following categories?
Household furnishing and equipment

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q25F

In the past 12 months, what was the cash value that you redeemed from all reward programs or gift cards in the following categories?
Recreation and entertainment goods or services

Min = 0; Max = 9999999

e.g., movie tickets

Digital Economy Survey (DES) - Question identifier:DES_Q25G

In the past 12 months, what was the cash value that you redeemed from all reward programs or gift cards in the following categories?
Cash back

Min = 0; Max = 9999999

e.g., receiving cash, cheque or pre-paid card from a reward program

Digital Economy Survey (DES) - Question identifier:DES_Q25H

In the past 12 months, what was the cash value that you redeemed from all reward programs or gift cards in the following categories?
All other goods or services not otherwise specified

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q30

In the past 12 months, how much cash value did you spend in cryptocurrencies?

Min = 0; Max = 9999999

e.g., Bitcoin, Ethereum, Litecoin

Exclude trading or mining of cryptocurrencies.

Report the value of the cryptocurrencies in Canadian dollars at the time you spent them.

Rounded to the nearest CAN$

Digital Economy Survey (DES) - Question identifier:DES_R32

The following questions are about the use and purchase of digital products. A digital product is a non-physical good or a service. It comes in a digital format and is both ordered and delivered online. Examples include music or video streaming services, e-books and online subscriptions.

When precise figures are not available, please provide your best estimates.

Digital Economy Survey (DES) - Question identifier:DES_Q35A

In the past 12 months, did you personally use or purchase any of the following types of digital products?
Online music downloads and music streaming subscriptions

e.g., iTunes, YouTube, Spotify, Google Play

Select all that apply.

  • 1: Used free version or version paid for by someone else
  • 2: Purchased
  • 3: No use or purchases

Digital Economy Survey (DES) - Question identifier:DES_Q35B

In the past 12 months, did you personally use or purchase any of the following types of digital products?
Online video downloads and video streaming subscriptions

e.g., Netflix, Tou.TV, YouTube, online streaming of sporting events
Exclude bundles included with cable or satellite packages.

Select all that apply.

  • 1: Used free version or version paid for by someone else
  • 2: Purchased
  • 3: No use or purchases

Digital Economy Survey (DES) - Question identifier:DES_Q35C

In the past 12 months, did you personally use or purchase any of the following types of digital products?
E-books, audio books, online newspapers, magazines or podcasts

e.g., Texture.ca, La Presse Plus, Audible, Kindle
Exclude purchases of physical books and e-readers.

Select all that apply.

  • 1: Used free version or version paid for by someone else
  • 2: Purchased
  • 3: No use or purchases

Digital Economy Survey (DES) - Question identifier:DES_Q35D

In the past 12 months, did you personally use or purchase any of the following types of digital products?
Online gaming for computer or console, subscriptions to gaming services, game downloads and in-game purchases

e.g., World of Warcraft, Xbox Gold
Include online purchases only.

Select all that apply.

  • 1: Used free version or version paid for by someone else
  • 2: Purchased
  • 3: No use or purchases

Digital Economy Survey (DES) - Question identifier:DES_Q35E

In the past 12 months, did you personally use or purchase any of the following types of digital products?
Mobile apps, computer software and online subscriptions

e.g., tax or antivirus software, online storage, fantasy sport leagues, dating services, online courses

Select all that apply.

  • 1: Used free version or version paid for by someone else
  • 2: Purchased
  • 3: No use or purchases

Digital Economy Survey (DES) - Question identifier:DES_R38

For the following questions, if you did not make a purchase please enter a zero.

Digital Economy Survey (DES) - Question identifier:DES_Q40A

How much did you personally spend on online music downloads and music streaming subscriptions in the past 12 months?
Online music downloads

Min = 0; Max = 9999999

e.g., iTunes, YouTube, Google Play

Digital Economy Survey (DES) - Question identifier:DES_Q40B

How much did you personally spend on online music downloads and music streaming subscriptions in the past 12 months?
Online music streaming subscriptions

Min = 0; Max = 9999999

e.g., Spotify, YouTube, Apple Music, Google Play, iHeartRadio

Digital Economy Survey (DES) - Question identifier:DES_Q45A

How much did you personally spend on online video streaming subscriptions and downloads in the past 12 months?
Online movie and video streaming subscriptions

Min = 0; Max = 9999999

e.g., Netflix, Crave TV, Tou.TV, foreign language video streaming services

Digital Economy Survey (DES) - Question identifier:DES_R45B

Online movies and video downloads

e.g., Cineplex.ca, iTunes, Google Play

Digital Economy Survey (DES) - Question identifier:DES_Q45B

Purchased

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q45C

Rented

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q50A

In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
E-books - single purchase

Min = 0; Max = 9999999

Include digital textbooks.

Digital Economy Survey (DES) - Question identifier:DES_Q50B

In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
E-books - subscription

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q50C

In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
Audio books - single purchase

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q50D

In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
Audio books - subscription

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q50E

In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
Online newspapers - single purchase

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q50F

In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
Online newspapers - subscription

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q50G

In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
Online magazines - single purchase

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q50H

In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
Online magazines - subscription

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q50I

In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
Podcasts - single purchase

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q50J

In the past 12 months, how much did you personally spend on e-books, audio books or other online written content?
Podcasts - subscription

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q60A

How much did you personally spend on online gaming subscriptions, game downloads and in-game purchases in the past 12 months?
Game downloads for computer or console

Min = 0; Max = 9999999

e.g., Call of Duty

Digital Economy Survey (DES) - Question identifier:DES_Q60B

How much did you personally spend on online gaming subscriptions, game downloads and in-game purchases in the past 12 months?
Game subscriptions for computer or console

Min = 0; Max = 9999999

Include in-game purchases.

e.g., World of Warcraft, EA Access

Digital Economy Survey (DES) - Question identifier:DES_Q65A

How much did you personally spend on mobile apps, computer software and online subscriptions in the past 12 months?
Mobile apps and in-app purchases or upgrades

Min = 0; Max = 9999999

e.g., Candy Crush Saga, Gold version of Tinder, photo editing apps

Digital Economy Survey (DES) - Question identifier:DES_Q65B

How much did you personally spend on mobile apps, computer software and online subscriptions in the past 12 months?
Computer software

Min = 0; Max = 9999999

e.g., Microsoft Office 365, antivirus, tax preparation software

Exclude any in-store purchases.

Digital Economy Survey (DES) - Question identifier:DES_Q65C

How much did you personally spend on mobile apps, computer software and online subscriptions in the past 12 months?
Online storage

Min = 0; Max = 9999999

e.g., iCloud, Google Drive

Digital Economy Survey (DES) - Question identifier:DES_Q65D

How much did you personally spend on mobile apps, computer software and online subscriptions in the past 12 months?
Online courses

Min = 0; Max = 9999999

Exclude online courses provided by a Canadian university, college or CEGEP.

Digital Economy Survey (DES) - Question identifier:DES_Q65E

How much did you personally spend on mobile apps, computer software and online subscriptions in the past 12 months?
All other online subscriptions

Min = 0; Max = 9999999

e.g., Yahoo sports, fantasy sports leagues, eHarmony, Ancestry.ca

Digital Economy Survey (DES) - Question identifier:DES_R70

The following questions are about various digital methods of making money, including raising funds through crowdfunding platforms, selling new and used goods online and providing peer-to-peer or freelance services.

When precise figures are not available, please provide your best estimates.

Digital Economy Survey (DES) - Question identifier:DES_Q70

In the past 12 months have you personally generated money online by doing any of the following?

Select all that apply.

  • 01: Raising money through crowdfunding platforms (e.g., GoFundMe, Kickstarter)
  • 02: Selling unused or second-hand products via online bulletin boards (e.g., Craigslist, StubHub, Kijiji, eBay, Facebook)
  • 03: Selling new products that you personally produced via online bulletin boards (e.g., Etsy, Kijiji, eBay, Facebook)
  • 04: Selling live animals via online bulletin boards (e.g., Craigslist, Kijiji, Facebook)
  • 05: Generating money by posting or selling creative content online (e.g., YouTube videos, blogging)
  • 06: Providing peer-to-peer accommodation, ride sharing or delivery services (e.g., Airbnb, Uber, Skip the Dishes, Uber Eats)
  • 07: Providing freelance specialized online services (e.g., Upwork, Freelancer)
  • 08: Selling other services using an online platform (e.g., Craigslist, Kijiji, Facebook)
  • 09: None of the above

Digital Economy Survey (DES) - Question identifier:DES_Q75A

In the past 12 months, how much money have you personally raised through crowdfunding platforms?
No direct incentive was provided to donors

Min = 0; Max = 9999999

e.g., donors did not receive anything in return

Digital Economy Survey (DES) - Question identifier:DES_Q75B

In the past 12 months, how much money have you personally raised through crowdfunding platforms?
Products were provided as an incentive to donors

Min = 0; Max = 9999999

e.g., donors received promotional goods or gifts in return

Digital Economy Survey (DES) - Question identifier:DES_Q75C

In the past 12 months, how much money have you personally raised through crowdfunding platforms?
Other incentive were provided to donors

Min = 0; Max = 9999999

e.g., donors received a monetary stake or equity in the project

Digital Economy Survey (DES) - Question identifier:DES_Q80A

In the past 12 months, how much money did you personally make from selling new, unused or second-hand products via online bulletin boards?
Selling products that you personally produced

Min = 0; Max = 9999999

e.g., art, crafts, jewellery, clothing, food

Digital Economy Survey (DES) - Question identifier:DES_Q80B

In the past 12 months, how much money did you personally make from selling new, unused or second-hand products via online bulletin boards?
Selling unused or second-hand products

Min = 0; Max = 9999999

e.g., event tickets, vehicles, furniture, appliances, clothing

Digital Economy Survey (DES) - Question identifier:DES_Q80C

In the past 12 months, how much money did you personally make from selling new, unused or second-hand products via online bulletin boards?
Selling live animals

Min = 0; Max = 9999999

e.g., dogs, chickens, cattle

Digital Economy Survey (DES) - Question identifier:DES_Q85A

In the past 12 months, how much money have you personally made by posting or selling creative content online?
Money earned from the website or online platform directly

Min = 0; Max = 9999999

e.g., receiving money from YouTube or Twitch based on the number of hits of your video

Digital Economy Survey (DES) - Question identifier:DES_Q85B

In the past 12 months, how much money have you personally made by posting or selling creative content online?
Money earned from sponsors or supporters

Min = 0; Max = 9999999

e.g., sporting good company paying to use their products in your posting

Digital Economy Survey (DES) - Question identifier:DES_Q85C

In the past 12 months, how much money have you personally made by posting or selling creative content online?
All other money earned

Min = 0; Max = 9999999

Digital Economy Survey (DES) - Question identifier:DES_Q90A

In the past 12 months, how much money have you personally made by providing any of the following online services?
Providing peer-to-peer accommodation services

Min = 0; Max = 9999999

e.g., Airbnb, Homeaway

Digital Economy Survey (DES) - Question identifier:DES_Q90B

In the past 12 months, how much money have you personally made by providing any of the following online services?
Providing peer-to-peer ride sharing or delivery services

Min = 0; Max = 9999999

e.g., Uber, Lyft, Kangaride, Amigo Express, Skip the Dishes, Uber Eats

Digital Economy Survey (DES) - Question identifier:DES_Q90C

In the past 12 months, how much money have you personally made by providing any of the following online services?
Freelance specialized online services

Min = 0; Max = 9999999

e.g., Upwork, Freelancer

Digital Economy Survey (DES) - Question identifier:DES_Q90D

In the past 12 months, how much money have you personally made by providing any of the following online services?
Other services using an online platform

Min = 0; Max = 9999999

e.g., handy work, babysitting

Digital Economy Survey (DES) - Question identifier:DES_Q95

Now a question about total personal income.
What is your best estimate of your total personal income, before taxes and deductions, from all sources during the year ending December 31, 2017?

Income can come from various sources such as from work, investments, pensions or government. Examples include Employment Insurance, social assistance, child benefits and other income such as child support, spousal support (alimony) and rental income.

Capital gains should not be included in the personal income.

  • 01: Less than $20,000
  • 02: $20,000 to less than $30,000
  • 03: $30,000 to less than $40,000
  • 04: $40,000 to less than $50,000
  • 05: $50,000 to less than $60,000
  • 06: $60,000 to less than $70,000
  • 07: $70,000 to less than $80,000
  • 08: $80,000 to less than $90,000
  • 09: $90,000 to less than $100,000
  • 10: $100,000 and over
Date modified: