Periodical Publishing Survey
Detailed information for 2003
The Periodical Publishing Survey is a census of all known periodicals published in Canada. The questionnaire asks for information on product characteristics, economic and financial operations.
This information is used by the private sector to make strategic decisions and by all levels of government. They contribute to elaboration of policies and programs for the periodical publishing industry.
Data release - June 8, 2005
- Questionnaire(s) and reporting guide(s)
- Data sources and methodology
- Data accuracy
The Periodical Publishing Survey was a census of all known periodicals published in Canada. Data are collected for individual titles, not publishing companies. The data are collected by questionnaires mailed out to respondents. Respondents report data for their fiscal year. For example, data for 2003-04 contain information for companies based on fiscal years ending between April 1, 2003 and March 31, 2004. The survey asks for information on product characteristics, economic and financial operations. This information was used by the private sector to make strategic decisions and by all levels of government. This information contributed to elaboration of policies and programs for the periodical publishing industry.
This survey was discontinued after the 2003-2004 reference period. A new industry-based sample survey of periodical publishers (record number 5091 - Annual Survey of Service Industries: Periodical Publishers) will be conducted by Service Industries Division, as part of the Unified Enterprise Surveys Programme.
The survey is currently administered as part of the Culture Statistics Program, which was established in 1972 to create, maintain and make available timely and comprehensive data on the culture sector in Canada. Specialized client-driven information needs are met through analytical studies of such topics as the economic impact of culture, the consumption of culture goods and services, government, personal and corporate spending on culture, the culture labour market, and international trade of culture goods and services.
The Guide to Culture Statistics (available through the online catalogue number 87-008-GIE (free)) has been developed by the Culture Statistics Program to facilitate access to culture information throughout Statistics Canada.
Reference period: Fiscal year
- Business performance and ownership
- Culture and leisure
- Financial statements and performance
Data sources and methodology
The Periodical Publishing Survey is a census of all known periodicals published in Canada. Data are collected for individual titles, not publishing companies.
This survey covers only publications published in Canada, issued on a regular basis more than once a year, but not more than once a week. The periodical must meet the following criteria: the periodical must have a name and some form of chronology on the cover; it may not have more than 70% advertising content; it must be stapled, glued, folded or otherwise formed into a distinct package; and it must be available to the pubic. Excluded from this survey are government publications, publications whose exclusive purpose is advertising, catalogues, directories, daily newspapers, and publications printed in Canada, but published outside Canada.
The data were collected by questionnaires mailed out to respondents. The questionnaire design is based upon the application form used by the Canadian Magazine Fund of the Department of Canadian Heritage.
This survey is a census with a cross-sectional design.
Data are collected for all units of the target population, therefore, no sampling is done.
Data collection for this reference period: 2004-03-15 to 2004-06-30
Responding to this survey is mandatory.
Data are collected directly from survey respondents.
Questionnaires were mailed to all entities on the frame. After 21 days, phone calls were made to ensure that the questionnaires had been received. At that time, interviewers verified the eligibility of new respondents, offered help and either collected survey information over the phone or encouraged respondents to mail in their completed questionnaires. If the respondent could not be contacted, the interviewer did research to determine if the title still existed.
View the Questionnaire(s) and reporting guide(s) .
Questionnaires were mailed back to Statistics Canada, then edited to ensure completeness and comparability with previously reported data. All records were subject to a computer edit, including range, relationship and historical edits.
If the reported information did not satisfy edit criteria, the respondent was contacted to confirm or complete the data. Information not completed in this fashion was estimated based on historical information, auxiliary information or averages for groups of periodicals with similar characteristics such as revenue or circulation. In the case of total non-response, data were estimated in a similar way.
This methodology type does not apply to this statistical program.
Prior to dissemination, combined survey results were analysed for comparability. In general, this included a detailed review of individual responses (especially for the largest companies), general economic conditions, historic trends and comparisons with other data sources.
Statistics Canada is prohibited by law from releasing any information it collects that could identify any person, business, or organization, unless consent has been given by the respondent or as permitted by the Statistics Act. Various confidentiality rules are applied to all data that are released or published to prevent the publication or disclosure of any information deemed confidential. If necessary, data are suppressed to prevent direct or residual disclosure of identifiable data.
Revisions and seasonal adjustment
This methodology does not apply to this survey.
Census surveys are subject to non-sampling errors. These errors may be classified as coverage, non-response, response or processing errors. Coverage error is minimized by updating mailing lists using several sources. It is not possible, however, to ensure that every periodical is included on the frame. Since every attempt is made to obtain complete coverage each year, an exact measure of the undercoverage is not available.
For the 2003-04 reference period, 3,414 questionnaires were mailed out. Of this number, 1,031 were out of scope or no longer published, bringing the eligible population in the mail-out to 2,383. Questionnaires were received from 1,432 respondents (either complete or partial) and administrative data from the Department of Canadian Heritage was used for 176 units. The remaining 775 failed to respond and were imputed; they accounted for 25% of revenue. The resulting response rate for the survey was 67.5%.
- Periodical Publishing Survey: Definitions