Digital Economy Survey
Detailed information for July 2017 to June 2018
The main objective of the Digital Economy Survey is to gather information about Canadians' activities and participation in the digital economy.
Data release - August 29, 2018
The information collected in this survey will be used to fill important statistical data gaps related to the digital economy. This will be accomplished through an improved understanding of changing consumption and purchasing patterns as well as methods for earning money in a digitalized world.
Reference period: The reference period is the previous 12 months.
Collection period: From June 15 to July 12, 2018
- Culture and leisure
- Economic accounts
- Income, pensions, spending and wealth
- Information and communications technology
Data sources and methodology
The target population for the survey is non-institutionalized persons 18 years of age or older, living in Canada's ten provinces.
The content for the Digital Economy Survey electronic questionnaire was drafted in consultation with the System of National Accounts team within Statistics Canada.
The questionnaire was subject to cognitive testing in the form of in-depth interviews in both of Canada's official languages, conducted by Statistics Canada's Questionnaire Design Resource Centre. The goal of the qualitative study was to test the survey content.
This is a sample survey with a cross-sectional design.
The Digital Economy Survey sampling has a two-stage design: the sampling unit for the first stage is the dwelling, and the sampling unit for the second stage is the person.
The Digital Economy Survey frame was stratified by province, and a simple random sample of dwellings was selected independently within each province.
Sampling and sub-sampling:
Sufficient sample was allocated to each of the provinces so that the survey could produce province-level estimates. An initial sample of 12,000 dwellings was selected and sent to collection.
Data collection for this reference period: 2018-06-15 to 2018-07-12
Responding to this survey is voluntary.
Data are collected directly from survey respondents.
Data are collected either through an electronic questionnaire or through computer assisted telephone interviewing.
View the Questionnaire(s) and reporting guide(s) .
Electronic files containing the daily transmissions of completed respondent survey records were combined to create the "raw" survey file. Before further processing, verification was performed to identify and eliminate potential duplicate records and to drop non-response and out-of-scope records.
In addition, some out-of-scope respondent records were found during the data clean-up stage. All respondent records that were determined to be out-of-scope and those records that contained no data were removed from the data file.
After the verification stage, editing was performed to identify errors and modify affected data at the individual variable level. The first editing step was to identify errors and determine which items from the survey output needed to be kept on the survey master file. Subsequent to this, invalid characters were deleted and the remaining data items were formatted appropriately.
This methodology type does not apply to this survey
The estimation of population characteristics from a sample survey is based on the premise that each person in the sample represents a certain number of other persons in addition to themselves. This number is referred to as the survey weight. The process of computing survey weights for each survey respondent involves several steps.
1) Each selected dwelling is given an initial weight equal to the inverse of its selection probability from the sampling frame (DUF). Dwellings identified as out-of-scope during collection are dropped from the sample.
2) The weights for responding households are adjusted to represent the households that did not respond. Adjustment factors are calculated separately by province and dwelling type (single-detached house/other).
3) The household weights are calibrated so that the sum of the weights matches province-level household size demographic counts.
4) Person weights are computed by multiplying the household-level weights by the inverse of the probability of selecting the person within the household.
5) The person weights are calibrated so that the sum of the weights matches demographic population counts at the province by age group by gender level. The weights are also calibrated to demographic counts for large census metropolitan areas.
Variance estimation is based on a resampling method called the bootstrap.
The Generalized Estimation System was used to generate the survey weights and bootstrap weights.
While rigorous quality assurance mechanisms are applied at all stages of the statistical process, the validation and detailed review of data by statisticians is the ultimate verification of quality prior to release. Many validation measures were implemented, including:
a) verification of estimates through cross-tabulations
b) consultation with stakeholders internal to Statistics Canada
c) consultation with external stakeholders.
Statistics Canada is prohibited by law from releasing any information it collects that could identify any person, business, or organization, unless consent has been given by the respondent or as permitted by the Statistics Act. Various confidentiality rules are applied to all data that are released or published to prevent the publication or disclosure of any information deemed confidential. If necessary, data are suppressed to prevent direct or residual disclosure of identifiable data.
Revisions and seasonal adjustment
This methodology type does not apply to this survey.
Survey errors come from a variety of different sources. One dimension of survey error is sampling error. Sampling error is defined as the error that arises because an estimate is based on a sample rather than the entire population. Sampling error can be expressed through a confidence interval or coefficient of variation.
The following are approximate sampling error estimates for Canada-level estimates. These are based on average results; these are not results for a specific variable.
- Approximate length of 95% confidence intervals for a proportion of 50% (Canada-level): 4.0%
- Approximate length of 95% confidence intervals for a proportion of 10% (Canada-level): 2.5%
- Approximate coefficients of variation for a proportion of 10% (Canada-level): 6%
The response rate for the Digital Economy Survey was 50.48%.
The first type of errors treated were errors in questionnaire flow. For skips based on answered questions, all skipped questions were set to "Valid skip" (6, 96, 996, etc.). For skips based on "Non-response", all skipped questions were set to "Not stated" (9, 99, 999, etc.). The remaining empty items were filled with a numeric value (9, 99, 999, etc., depending on variable length). These codes are reserved for processing purposes and mean that the item was "Not stated".
The survey estimates are adjusted to account for non-response through the survey weights. To the extent that the non-responding households and persons differ from the rest of the sample, the results may be biased.
Coverage errors arise when there are differences between the target population and the observed population. The observed population is persons living in dwellings with mailable addresses on the frame. Approximately 95% of the dwellings on the frame had mailable addresses. To the extent that the excluded population differs from the rest of the target population, the results may be biased.