Survey of Innovation and Business Strategy
Business strategy of enterprise, category
Business strategy refers to a set of business objectives chosen to implement a policy or directive previously defined by the company.
Enterprise refers to the highest level of the Business Register statistical hierarchy. In alignment with the System of National Accounts, it is defined as an institutional unit that directs and controls the allocation of resources relating to its operations, and for which financial statements are maintained from which international transactions, an international investment position and a financial position for the unit can be derived. Enterprises can be corporations, quasi-corporations, institutions, or unincorporated businesses such as sole proprietors or partnerships. For incorporated enterprises, financial statements can be consolidated.
The data for this variable are reported using the following classifications and/or lists:
- Current long term strategy implementation
- Most important long term strategy
- Planned major changes to current long term strategy
- Strategic focus regarding business processes over the next five years
- Strategic focus regarding goods or services
- Strategic focus regarding marketing practices or methods
- Strategic focus regarding operations and business activities
- Strategic focus regarding organizational and management practices