Variant of NAICS 2002 - Durable and Non-Durable Goods Manufacturing Industries

454 - Non-Store Retailers

This subsector comprises establishments primarily engaged in retailing merchandise by non-store retail methods. The establishments of this subsector employ methods, such as broadcasting infomercials, broadcasting and publishing direct-response advertising, publishing traditional and electronic catalogues, door-to-door solicitation, in-home demonstration, temporary displaying of merchandise (temporary stands or stalls), and distribution by vending machines, to reach their customers and market their merchandise.

4541 - Electronic Shopping and Mail-Order Houses^US

This industry group comprises establishments primarily engaged in retailing all types of merchandise using the electronic and print media to induce direct response by the customer. These establishments employ methods, such as broadcasting infomercials, broadcasting and publishing direct-response advertising and publishing traditional or electronic catalogues, to display their merchandise and reach their customers. Transactions between these retailers and their customers typically require the use of information technology (telephone or computer network) and the delivery of merchandise is typically done by mail or courier. Establishments primarily engaged in retailing from catalogue showrooms, without stock, are also included.

4542 - Vending Machine Operators^US

This industry group comprises establishments primarily engaged in owning, stocking and servicing vending machines designed to retail merchandise.

4543 - Direct Selling Establishments^US

This industry group comprises establishments primarily engaged in non-store retailing, except direct response marketing and operating vending machines. These establishments use methods, such as home delivery, door-to-door solicitation, in-home demonstration and temporary displaying of merchandise (stalls), to reach their customers and market their merchandise.