Variant of NAICS 2002 - Information and Communication Technology (ICT) Sector

6.2 - Industries not included in the Information and Communication Technology Sector

This special aggregation comprises all NAICS that do not relate to information and communication technology products.

54E - Professional, Scientific and Technical Services, except ICT

This special aggregation 'Professional, Scientific and Technical Services, except ICT' comprises the portion of NAICS sector 54 'Professional, Scientific and Technical Services' that does not relate to information and communication technology products

The NAICS sector 54 'Professional, Scientific and Technical Services' comprises establishments primarily engaged in activities in which human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis. The individual industries of this sector are defined on the basis of the particular expertise and training of the service provider.

The main components of this sector are legal services industries, accounting and related services industries, architectural, engineering and related services industries, surveying and mapping services industries, design services industries, management, scientific and technical consulting services industries, scientific research and development services industries, and advertising services industries.

The distinguishing feature of this sector is the fact that most of the industries grouped in it have production processes that are almost wholly dependent on worker skills. In most of these industries, equipment and materials are not of major importance. Thus, the establishments classified in this sector sell expertise. Much of the expertise requires a university or college education, though not in every case.

Establishments primarily engaged in providing instruction and training in a wide variety of subjects and those primarily engaged in providing health care by diagnosis and treatment are not included in this sector.

541E - Professional, Scientific and Technical Services, except ICT

This special aggregation 'Professional, Scientific and Technical Services, except ICT' comprises the portion of NAICS subsector 541 'Professional, Scientific and Technical Services' that does not relate to information and communication technology products

The NAICS subsector 541 'Professional, Scientific and Technical Services' comprises establishments primarily engaged in activities in which human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis. The individual industries of this subsector are defined on the basis of the particular expertise and training of the service provider.

The main components of this subsector are legal services industries, accounting and related services industries, architectural, engineering and related services industries, surveying and mapping services industries, design services industries, management, scientific and technical consulting services industries, scientific research and development services industries, and advertising services industries.

The distinguishing feature of this subsector is the fact that most of the industries grouped in it have production processes that are almost wholly dependent on worker skills. In most of these industries, equipment and materials are not of major importance. Thus, the establishments classified in this subsector sell expertise. Much of the expertise requires a university or college education, though not in every case.

Establishments primarily engaged in providing instruction and training in a wide variety of subjects and those primarily engaged in providing health care by diagnosis and treatment are not included in this subsector.

5418 - Advertising and Related Services

This industry group comprises establishments primarily engaged in creating mass-media advertising or public relation campaigns; placing advertising in media for advertisers or advertising agencies; selling media time or space to advertisers or advertising agencies for media owners; creating and implementing indoor or outdoor display advertising campaigns; creating and implementing direct mail advertising campaigns; delivering (except by mail) advertising materials or samples; creating and implementing specialty advertising campaigns; providing related services, such as sign painting and lettering, welcoming services and window trimming services.

54181 - Advertising Agencies

This industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals and newspapers, on radio and television, or with other media. These establishments are organized to provide a full range of services (through in-house capabilities or subcontracting), including advice, creative services, account management, media planning and buying, and production of advertising material.

• Exclusion(s):

  Establishments primarily engaged in:
  

  • conceptualizing and producing graphic designs, but not placing the advertising with media (See 54143 Graphic Design Services)
  • providing marketing consulting services (See 54161 Management Consulting Services)
  • purchasing advertising space from media outlets and reselling it to advertising agencies or individual companies directly (See 54183 Media Buying Agencies)
  • selling media time or space for media owners (See 54184 Media Representatives)
  • creating direct mail advertising campaigns (See 54186 Direct Mail Advertising)
  • writing advertising copy, but not placing the advertising with media (See 54189 Other Services Related to Advertising)

541810 - Advertising Agencies

This Canadian industry comprises establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals and newspapers, on radio and television, or with other media. These establishments are organized to provide a full range of services (through in-house capabilities or subcontracting), including advice, creative services, account management, media planning and buying, and production of advertising material.

• Example Activities:

  • Advertising agencies
  • Advertising consultants (agencies)
  • Full-service advertising agency
  • Sales promotion campaign services