Variant of CIP 2016 - Alternative primary groupings

• 05 - Business, management and public administration
• 52. - Business, management, marketing and related support services
• 52.18 - General sales, merchandising and related marketing operations

52.1801 - Sales, distribution and marketing operations, general

This instructional program class comprises any program that focuses on the general process and techniques of direct wholesale and retail buying and selling operations and introduces individuals to related careers. These programs include courses in the principles of entrepreneurial economics, basic sales skills, the distribution channels for goods and services, and supervised practical application experiences.

• Illustrative example(s)

  • retail marketing
  • retail sales and marketing
  • sales and marketing
  • sales, distribution and marketing operations

  All examples

• Exclusion(s)

  • marketing(52.1401)
  • teaching marketing(13.1310)
  • travel marketing(52.1905)