North American Product Classification System (NAPCS) Canada 2017 Version 1.0

• 712 - Advertising, public relations, and related services
• 71231 - Direct advertising services
• 712311 - Direct advertising services, sold separately

7123114 - Product or merchandise demonstrations, provided separately

Services of demonstrating the uses or benefits of a product or merchandise in a public place (except when bundled with other advertising services).

• Illustrative example(s)

  • services of merchandise demonstrations in department stores, sold separately
  • services of promotional food preparation in grocery stores for tasting, sold separately

  All examples

• Exclusion(s)

  • product or merchandise demonstrations offered as a bundle for full service advertising campaign (See 7124111 Full service advertising campaigns)
  • product or merchandise demonstrations offered as a bundle for full service direct advertising (See 7123131 Full service direct advertising)
  • product or merchandise demonstrations provided as a bundle for full direct mail advertising campaign (See 7123121 Full service direct mail advertising)