North American Product Classification System (NAPCS) Canada 2017 Version 1.0

• 712 - Advertising, public relations, and related services

71231 - Direct advertising services

This class comprises advertising and marketing services that communicate directly with the consumers, without using time or space in media outlets such as newspaper or television. It covers advertising and marketing campaigns communicated by direct mail, door-to-door delivery, distribution of samples in public places, use of advertising specialties, product demonstrations and display lettering. This class also covers full service direct mail advertisement and full service direct advertising.