Classification of Instructional Programs (CIP) Canada 2016

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Classification of Instructional Programs (CIP) Canada 2016
Introduction

52. - Business, management, marketing and related support services

This series comprises instructional programs that prepare individuals to perform managerial, technical support, and applied research functions related to the operation of commercial and non-profit enterprises and the buying and selling of goods and services.

52.14 - Marketing

This subseries comprises instructional program classes 52.1401 to 52.1499.

52.1401 - Marketing/marketing management, general

This instructional program class comprises any program that generally prepares individuals to undertake and manage the process of developing consumer audiences and moving products from producers to consumers. These programs include courses in buyer behaviour and dynamics, principles of marketing research, demand analysis, cost-volume and profit relationships, pricing theory, marketing campaign and strategic planning, market segments, advertising methods, sales operations and management, consumer relations, retailing, and applications to specific products and markets.

  • Illustrative example(s)

    • business administration - marketing
    • marketing
    • marketing administration
    • marketing management
    • marketing studies

    All examples

  • Exclusion(s)

    • marketing communications(09.0903)
    • marketing research(52.1402)
    • pharmaceutical marketing and management(51.2011)
    • sales and marketing(52.1801)
    • teaching marketing(13.1310)

52.1402 - Marketing research

This instructional program class comprises any program that prepares individuals to provide analytical descriptions of consumer behaviour patterns and market environments to marketing managers and other business decision makers. These programs include courses in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.

  • Illustrative example(s)

    • marketing research

    All examples

  • Exclusion(s)

    • marketing(52.1401)
    • research and development management(52.0210)
    • social research methods(45.0102)

52.1403 - International marketing

This instructional program class comprises any program that prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets. These programs include courses in international trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues, and international public relations.

  • Illustrative example(s)

    • international marketing

    All examples

  • Exclusion(s)

    • international trade(52.1101)
    • marketing(52.1401)

52.1499 - Marketing, other

This instructional program class comprises any program not listed above that relates to Marketing.

  • Illustrative example(s)

    • e-marketing

    All examples

  • Exclusion(s)

    • merchandising(52.1802)
    • sales and marketing(52.1801)
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