North American Product Classification System (NAPCS) Canada 2012 Version 1.2

712 - Advertising, public relations, and related services

This group comprises exclusive advertising rights, endorsements, and display advertising; advertising intermediary services; direct advertising services; full-service advertising campaigns; advertising creative services; advertising services n.e.c.; and public relations services.

71231 - Direct advertising services

This class comprises advertising services that communicate directly with consumers, without using time or space in a media outlet such as a newspaper or television station. Covers campaigns that communicate by mail, door-to-door delivery, distribution of samples in public places, use of advertising specialties, and product demonstrations.

712311 - Direct advertising services

This subclass comprises advertising services that communicate directly with consumers, without using time or space in a media outlet such as a newspaper or television station. Covers campaigns that communicate by mail, door-to-door delivery, distribution of samples in public places, use of advertising specialties, and product demonstrations.