North American Product Classification System (NAPCS) Canada 2012 Version 1.2

• 712 - Advertising, public relations, and related services

71231 - Direct advertising services

This class comprises advertising services that communicate directly with consumers, without using time or space in a media outlet such as a newspaper or television station. Covers campaigns that communicate by mail, door-to-door delivery, distribution of samples in public places, use of advertising specialties, and product demonstrations.