Variant of NAICS 2012 - Content and media sector

• Non CM - Industries not included in the content and media sector
• 44-45 - Retail trade
• 454 - Non-store retailers^US

4543 - Direct selling establishments^US

This industry group comprises establishments primarily engaged in non-store retailing, except direct-response advertising and operating vending machines. These establishments use methods, such as home delivery, door-to-door solicitation, in-home demonstration and displaying of merchandise through temporary stalls or kiosks, to reach their customers and market their merchandise. Direct sales establishments may operate from an office and have incidental sales of items.