Classification of Instructional Programs (CIP) Canada 2021 Version 1.0

• 09. - Communication, journalism and related programs
• 09.09 - Public relations, advertising and applied communication

09.0903 - Advertising

This instructional program class comprises any program that focuses on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands; and that prepares individuals to function as advertising assistants, technicians, and managers. These programs include courses in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques, media management, related principles of business management, and applicable technical and equipment skills.

• Illustrative example(s)

  • advertising
  • advertising copywriting
  • brand management
  • creative advertising
  • marketing communications

  All examples

• Exclusion(s)

  • advertising and public relations(09.0900)
  • advertising art(50.0402)
  • communication studies(09.0100)
  • English writing(23.1301)
  • French writing(55.1301)
  • marketing(52.1401)
  • marketing research(52.1402)
  • publishing(09.1001)