Variant of NAICS 1997 - Goods and services

41-91 - Services

54 - Professional, Scientific and Technical Services

This sector comprises establishments primarily engaged in activities in which human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis. The individual industries of this sector are defined on the basis of the particular expertise and training of the service provider.

The main components of this sector are legal services industries, accounting and related services industries, architectural, engineering and related services industries, surveying and mapping services industries, design services industries, management, scientific and technical consulting services industries, scientific research and development services industries, and advertising services industries.

The distinguishing feature of this sector is the fact that most of the industries grouped in it have production processes that are almost wholly dependent on worker skills. In most of these industries, equipment and materials are not of major importance. Thus, the establishments classified in this sector sell expertise. Much of the expertise requires a university or college education, though not in every case.

Establishments primarily engaged in providing instruction and training in a wide variety of subjects and those primarily engaged in providing health care by diagnosis and treatment are not included in this sector.

541 - Professional, Scientific and Technical Services

This subsector comprises establishments primarily engaged in activities in which human capital is the major input. These establishments make available the knowledge and skills of their employees, often on an assignment basis. The individual industries of this subsector are defined on the basis of the particular expertise and training of the service provider.

The main components of this subsector are legal services industries, accounting and related services industries, architectural, engineering and related services industries, surveying and mapping services industries, design services industries, management, scientific and technical consulting services industries, scientific research and development services industries, and advertising services industries.

The distinguishing feature of this subsector is the fact that most of the industries grouped in it have production processes that are almost wholly dependent on worker skills. In most of these industries, equipment and materials are not of major importance. Thus, the establishments classified in this subsector sell expertise. Much of the expertise requires a university or college education, though not in every case.

Establishments primarily engaged in providing instruction and training in a wide variety of subjects and those primarily engaged in providing health care by diagnosis and treatment are not included in this subsector.

• Example Activities:

  • Laboratories (see specific type)

5418 - Advertising and Related Services

This industry group comprises establishments primarily engaged in creating mass-media advertising or public relation campaigns; placing advertising in media for advertisers or advertising agencies; selling media time or space to advertisers or advertising agencies for media owners; creating and implementing indoor or outdoor display advertising campaigns; creating and implementing direct mail advertising campaigns; delivering (except by mail) advertising materials or samples; creating and implementing specialty advertising campaigns; providing related services, such as sign painting and lettering, welcoming services and window trimming services.

54189 - Other Services Related to Advertising

This industry comprises establishments, not classified to any other industry, primarily engaged in providing advertising related services, such as advertising specialties distribution; sign painting and lettering; welcoming services; window trimming services; and writing of advertising copy.

541891 - Specialty Advertising Distributors

This Canadian industry comprises establishments primarily engaged in creating, and organizing the production of, promotional messages applied to specialty advertising products, such as wearables, writing instruments, calendars, desk accessories, buttons, badges and stickers. These establishments act as intermediaries between clients (who distribute the products free-of-charge) and specialty advertising product suppliers.

• Example Activities:

  • Specialty advertising distribution services (creating and organizing the production of specialty advertising products)
  • Advertising specialty distribution services (creating and organizing the production of specialty advertising products)

541899 - All Other Services Related to Advertising

This Canadian industry comprises establishments, not classified to any other Canadian industry, primarily engaged in providing advertising related services.

• Exclusion(s):

  Establishments primarily engaged in:

  • creating and placing advertising campaigns in media (See 541810 Advertising Agencies)
  • creating and implementing public relations campaigns (See 541820 Public Relations Services)
  • purchasing advertising time or space from media owners and reselling it directly to advertising agencies or advertisers (See 541830 Media Buying Agencies)
  • selling time and space to advertisers for media owners (See 541840 Media Representatives)
  • creating and/or placing public display advertising material (See 541850 Display Advertising)
  • providing direct mail advertising services (See 541860 Direct Mail Advertising)
  • the door-to-door distribution or delivery of advertising materials or samples (See 541870 Advertising Material Distribution Services)

• Example Activities:

  • Display lettering services
  • Demonstration services, merchandise
  • Lettering services, door and window
  • Mannequin decorating service
  • Sign painting and lettering services
  • Welcoming services (i.e., advertising services)
  • Window dressing or trimming services