Variant of NAICS 1997 - Goods and services

54186 - Direct Mail Advertising

This industry comprises establishments primarily engaged in creating and designing direct mail advertising campaigns, and preparing advertising material for mailing or other direct distribution. These establishments may also compile, maintain, sell and rent mailing lists.

• Exclusion(s):

  Establishments primarily engaged in:

  • compiling and selling mailing lists, without also providing direct mail advertising services (See 51114 Database and Directory Publishers)
  • creating and placing advertising campaigns in media (See 54181 Advertising Agencies)
  • the door-to-door distribution or delivery of advertising materials or samples (See 54187 Advertising Material Distribution Services)
  • distributing advertising specialties (See 54189 Other Services Related to Advertising)

541860 - Direct Mail Advertising

This Canadian industry comprises establishments primarily engaged in creating and designing direct mail advertising campaigns, and preparing advertising material for mailing or other direct distribution. These establishments may also compile, maintain, sell and rent mailing lists.

• Example Activities:

  • Coupon and sample packages, development of
  • Direct mail advertising campaign services
  • Sample and coupon packages, development of
  • Advertising mailing services (i.e., preparing advertising material, such as coupons, flyers or samples, for mailing or other direct distribution)