Variant of CIP 2011- STEM groupings

Variant of CIP 2011- STEM groupings

09.0900 - Public relations, advertising and applied communication, general

This instructional program class comprises any general program that focuses on organizational communication, public relations, and advertising; and that prepares individuals to function in a wide range of public and private sector positions requiring the skills of persuasive communication. These programs include courses in communications, public relations, and advertising theory; principles and techniques of persuasion; message/image design; marketing strategy; professional writing; public speaking and multi-media presentation skills; digital communications; and applied research.

  • Illustrative example(s)

    • advertising and public relations
    • applied communication
    • public communications

    All examples

  • Exclusion(s)

    • advertising(09.0903)
    • communications(09.0100)
    • international and intercultural communication(09.0907)
    • organizational communication(09.0901)
    • public relations(09.0902)
    • sports communication(09.0906)
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