Variant of CIP 2011- STEM groupings

19.0905 - Apparel and textile marketing management

This instructional program class comprises any program that focuses on marketing research and management as applied to the products and services of the apparel and textile industries. These programs include courses in applicable principles of textile and apparel design and manufacturing, sales and distribution systems, domestic and international market research, profitability, consumer research, and the design and implementation of marketing campaigns.

  • Illustrative example(s)

    • apparel marketing management
    • fashion management
    • international fashion development and management

    All examples

  • Exclusion(s)

    • apparel production management(19.0902)
    • fashion retail(52.1904)
    • marketing management(52.1401)
    • sales and marketing(52.1801)
    • textile technology(19.0904)
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